Right now there are tens of thousands of Ecommerce shops gearing up for their holiday marketing promotions, some have even begun. They say the early bird gets the worm, but I think when it comes to holiday shopping online, it’s the loudest bird that gets the worm. Christmas, Hanukkah, Festivus or whatever you celebrate means people are in a shopping mood and there are many opportunities to reel them in.

A lot of what I’m going to cover here isn’t new and ground breaking at all, but it should get you in the right mindset. If you haven’t started plotting your December marketing attack already then you best get moving asap. A lot of companies we deal with only want to employ one or two tactics and this usually annoys me to say the least. Holidays, while a time for family and harmony, are also an easy time to build your brand up even stronger.

The focus for the holidays is always content marketing and we ran some numbers from all our clients to give you an idea just how much action we got. We found that humorous link bait and contests were the real winners and we can focus on those aspects in just a bit, but for now, this is what we counted;

Links Attracted: 32,563
Facebook Followers Acquired: 88,102
Facebook Likes(On Content): 130,221
Twitter Followers: 23,411
Tweets On Content: 60,002
Youtube Subscribers: 8,914
Comments On Content: 783

Remember that this was from all the holiday campaigns we ran for clients last year and I imagine that the Tweets On Content numbers are “botted out” a little.

Guest Blogging Outreach Statistics

We gathered stats from 4,137 emails sent asking if we could could guest post on behalf of a client. Almost all of the potential guest blog spots were small to medium sized blogs with nice little devoted niche followings.

Guest Post Outreach Conversions

Social Followers Paid vs. Unpaid

Infographic Stats

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March 20 | Link Building | Geoff

What Nail Art Taught Me About Content Marketing

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March 20 | Brand Building | Ryan Clark

I have a friend who runs her own local nail art business who spent her spare time creating cool content for the sheer fun of it. That content has now built her a global following which has started to open up unique ways of revenue. I’ve since been helping her with a few things and I’ve noticed a common trait during my research. A lot of really really good content ranks extremely well for keywords that get a lot of traffic. The results went beyond just attracting links, but earning social shares naturally without the aid of begging your friends or hiring a guy from Fiverr.

I being a guy had not realized the nail art trend was so booming, so it was an interesting experience learning how this vertical thrived on great content.

“Birth Of An Industry”

The Focus On Content Marketing

Since this industry is all visual, social media platforms are a perfect marketing angle that brings in a steady ROI. I noticed right away that engaging content was in abundance. This niche has a very lucrative long and short tail battle field that is already filled with amazing tutorials, millions of Instagram pictures and more than 560,000 tutorial videos on Youtube.

how creating awesome content for real fans will get shared, and it will get linked (forums, in blog posts, q/a sites, email, social sites)
– talk about actually getting more valued link power from sites like reddit/
– it takes more than one type of media and it takes constant effort for rankings that will pay off huge in the long run..because it was earned
–

talk about how the links came in for that ama…talk about being the most heard in your vertical

– posts on authoritative sites are thin but because of the following get tons of social shares. These pages are ranking from the juice of that and the link pages on the social networks

– Be LOUD and be INNOVATIVE

Google Needs Better Community Support ASAP

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March 20 | Brand Building | Ryan Clark

I’m a member to Google’s Webmaster Help Central, the only place us webmasters can go to get insight and help about our websites. Sadly, nobody from Google is in there giving advice or helping. While John Mu is in there from time to time, and yes even Matt Cutts twice a year, the majority of helpers are down right horrible. There needs to be some sort of cleansing because the rudeness and short tempers are flaring up in just about every other post.

Don’t get me wrong though, I’m guilty of being not-so-nice from time to time as well on the forums. I understand that seeing lousy websites with webmasters who think they should be in the top 10 might get on your nerves. However, there are a lot of good people asking questions and getting really nasty responses.

The top “helpers” on there as well all seem to be uber nerds who most likely have no had any enterprise or even mid level SEO experience.

There Is No Such Thing As Grey Hat

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March 20 | Link Building | Ryan Clark

I often run into people talking about “grey hat” link building strategies and thought it was time to address this issue.

Quality Link Building For Affiliate Websites

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March 20 | Link Building | Ryan Clark

I hate most affiliate marketers. There, I said it. I spend a lot of time hearing from people who run affiliate sites and the woes they run into and I thought I could lend some advice. Perhaps that’s a little harsh but I’m tired of hearing from people who think they their ill conceived website should be ranking when in fact it’s utter junk. It’s time we take a look at what’s wrong with the affiliate marketing mindset and help those who have a brain actually make some money in this day and age. I can gladly talk about this without worry because 99% of them will not take my advice because they are way too lazy.

I started in the world of online marketing and learned how to flop, as well how to make more money in a couple months than most make in a couple years.

Content Marketing Podcast Stuff

Holiday Marketing Strategies For Ecommerce

Guest Blogging Outreach Statistics

Guest Post Outreach Conversions

Social Followers Paid vs. Unpaid

Infographic Stats

What Nail Art Taught Me About Content Marketing

The Focus On Content Marketing

Google Needs Better Community Support ASAP

There Is No Such Thing As Grey Hat

Quality Link Building For Affiliate Websites

The New Paid Link?

Join Us On Facebook

Negative SEO Attack?

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