Right now there are tens of thousands of Ecommerce shops gearing up for their holiday marketing promotions, some have even begun. They say the early bird gets the worm, but I think when it comes to holiday shopping online, it’s the loudest bird that gets the worm. Christmas, Hanukkah, Festivus or whatever you celebrate means people are in a shopping mood and there are many opportunities to reel them in.
A lot of what I’m going to cover here isn’t new and ground breaking at all, but it should get you in the right mindset. If you haven’t started plotting your December marketing attack already then you best get moving asap. A lot of companies we deal with only want to employ one or two tactics and this usually annoys me to say the least. Holidays, while a time for family and harmony, are also an easy time to build your brand up even stronger.
The focus for the holidays is always content marketing and we ran some numbers from all our clients to give you an idea just how much action we got. We found that humorous link bait and contests were the real winners and we can focus on those aspects in just a bit, but for now, this is what we counted;
Links Attracted: 32,563
Facebook Followers Acquired: 88,102
Facebook Likes(On Content): 130,221
Twitter Followers: 23,411
Tweets On Content: 60,002
Youtube Subscribers: 8,914
Comments On Content: 783
Remember that this was from all the holiday campaigns we ran for clients last year and I imagine that the Tweets On Content numbers are “botted out” a little.
