I have a friend who runs her own local nail art business who spent her spare time creating cool content for the sheer fun of it. That content has now built her a global following which has started to open up unique ways of revenue. I’ve since been helping her with a few things and I’ve noticed a common trait during my research. A lot of really really good content ranks extremely well for keywords that get a lot of traffic. The results went beyond just attracting links, but earning social shares naturally without the aid of begging your friends or hiring a guy from Fiverr.
I being a guy had not realized the nail art trend was so booming, so it was an interesting experience learning how this vertical thrived on great content.
“Birth Of An Industry”
The Focus On Content Marketing
Since this industry is all visual, social media platforms are a perfect marketing angle that brings in a steady ROI. I noticed right away that engaging content was in abundance. This niche has a very lucrative long and short tail battle field that is already filled with amazing tutorials, millions of Instagram pictures and more than 560,000 tutorial videos on Youtube.
how creating awesome content for real fans will get shared, and it will get linked (forums, in blog posts, q/a sites, email, social sites)
– talk about actually getting more valued link power from sites like reddit/
– it takes more than one type of media and it takes constant effort for rankings that will pay off huge in the long run..because it was earned
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talk about how the links came in for that ama…talk about being the most heard in your vertical
– posts on authoritative sites are thin but because of the following get tons of social shares. These pages are ranking from the juice of that and the link pages on the social networks
– Be LOUD and be INNOVATIVE
