If you’re wondering why you don’t really see anyone rollerblading any more then we have the answer for you. Well not quite, but the Dos Equis most interesting man in the world sure does. I just love the ads this company puts out and I honestly don’t think they will ever get old! While the Old Spice company is falling flat on its face with Fabio handling the summer ads, the ad agency behind the Dos Equis commercials keep bringing the LOLZ.
Here’s another presentation by those Australian boys over @DejanSEO, this time at the Pesa Internet Conference. Luckily for me, I didn’t have much time to write today and they just uploaded this making my life a little easier today. The video starts off with some basics of SEO then gets into some link building talk and other metrics. These guys always put on a good speech so if you have an extra 30 minutes on your lunch break today, give this a watch while you nom away on your food.
There are an endless stream of commercials out there, some good, some bad. Some are so bad that they’re amazing and that brings us to my commercial post of the day. My Spanish isn’t so hot, but Chip was kind enough to lay down the English words for this one of a kind computer store commercial. Thanks to Reddit and our marketing team, we hope to bring some more attention to Chip’s talents and his knack for the craziest tech gear south of the border!
I have a feeling I’m going to get some emails about this post. Some of you may be wondering and or questioning my taste lately with some of the more adultish ads we’ve been posting. I mainly enjoy it because the more shocking and rude ads are what go viral, they’re talked about around the water cooler and shared all over the place. While you should hide the children before hitting the play button on this video, you yourself may regret doing so. With that being said, let me warn you all again that this one is a dirty one. This is also not an official Skittles commercial, and while they’d never admit they like it, it’ll do them a huge branding buzz boost. That I do not doubt!
Only once in a blue moon do I get out my mocking stick and put the smack down on some idiot link builder who is clearly smoking some crack. This is just one of thousand of examples why you need to be very careful in whom you hire to build links for you. There are a lot of lousy ways to do it, and there are some really stupid ways as well…this one being the latter. The link spammer either is up for link builder dummy of the year, or it’s just automated software. I think it’s an actual human because I’ve never seen a robot post on Google Webmaster Central before. This thread is also being spotlighted in my next post because it brings up another linking issue that we all should have a look at. For now, here is the post that made me lol!
So taking some of our advice from the Fiverr post the other day, we got a fun little commercial made up for our brand. While it isn’t a $5 million dollar ad agency job, we paid a measly $5 for this quick commercial about Google Panda. This is just one example of affordable and cool marketing you can get on a microjob site like Fiverr, I mean it can’t hurt right?
Fiverr.com is a hot topic these days and it has inspired a whole niche of microjob sites in the process. I’ve been quite intrigued with the whole idea, and I’m always browsing Fiverr for the vast database of unique opportunities. You can get everything from video marketing, to advice and yes of course SEO. Now you all know that we deal in the more higher ending of link building, social media and branding. With that being said, I don’t recommend a lot of the “SEO” you’d find on here. It’s almost always not something the Google TOS would agree with, and that’s dangerous for big brands.
So what do I like? Well, the amount of unique little extras one can get for their brand here is quite interesting. We’ve been experimenting with an Ecommerce site of ours with a few of the following tactics listed below. The result? A whole bunch of content that has pushed our site to a new level of quality. There are all sorts of different marketing tactics to take from here, so snoop around and see what might work for your business. And hey, if it doesn’t then you’ve only wasted $5 bucks!
Marketing Tactic 1) QR Codes
These nifty little codes are all the rage and we wanted to have one to market our online shop with. For $5 you can have a custom one designed and sent back to you within 24 hours, just check out this post here or do a search for others offering the same service.
Marketing Tactic 2) Facebook Landing Page
If your brand doesn’t have a landing/intro page for your Facebook account by now then you’re missing out! We’ve been getting a lot of our clients to get this done as it looks way more professional. Looking good inspires confidence, and getting that for only $5 ain’t too bad neither! I had one landing page designed by this bloke, and it was well worth the price.
Marketing Tactic 3) Have Videos Made
Videos can be a pain in the ass sometimes, especially for an online brand where no one wants to get behind a camera. We’ve been experimenting with a few of the people who make videos with their puppets. You can use the highly recommended getting a commercial done by a puppet, or a real human who can pitch your website/brand/product. There are plenty of really unique options here folks….you can even get video effects done for $5!
Marketing Tactic 4) New Banners & Graphics
When’s the last time you had graphics, a logo or a new banner done out? There are a whole bunch of awesome designers, coders and ad copy people offering some great deals. Even if the banners are different from what you’re doing, live a little and switch it up because you never know what will happen.
Marketing Tactic 5) Writers & Song Writers
We recently had a bunch of songs, jingles and voice overs done for our Ecommerce website, and it all worked out quite well! Besides that, we’ve even outsourced some writing which has turned out better than expected. I’m sure a lot of you are sick of dealing with content writers, but for the easy stuff I say jump on Fiverr.
For those that pay attention, I blogged about what was quite possibly the best real estate commercial ever made. While it’s flagrant in its sexual theme, its over top Michael Bay-esque action sequences and top of the line real estate, this is another hem from the NEO Property crew over in Australia. This commercial is for the Q1 Sub Penthouse property located in the heart of the Gold Coast, and it deserves a post! While this style of advertising may offend a lot of people, it’s spot on to attract a crowd with money as well as everyone else who loves something so “ballsy”. I’m a huge fan of risky advertising as it’s so much more entertaining than the usual junk you get forced down your throat. So sit back, turn it up loud and enjoy the ride!
