Author Archives: Ryan Clark
Advanced Link Building Q & A With Cemper
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August 16 | Link Building | Ryan Clark
Tagged advanced link building, Link Building
ShopKick Location Based Shopping App
August 15 | Social Media Sites | Ryan Clark
I’ve been soaking in all the location based and real time marketing lately, for obvious reasons of course. On my digital travels I came across ShopKick while writing for an upcoming publication. I was talking with Scott Loader yesterday about his Foursquare rampage while shopping here in Vancouver. While Foursquare is no geared directly towards just stores, it still does an ok job of providing deals and fun through its games. I however really like the idea of a location based deals application just for shopping, and this is exactly what ShopKick is all about.
The amount of different deals and coupons that could be offered by this app makes it most intriguing to me, and my clients. While ShopKick is still in its infancy(private beta), you can get that stores are hungry to have this new revolution help bring back some lost business during these tough times. The app itself is set to bring up a stores real world “bounce rate” with features such as KickBucks. This form of currency can be collected by just walking into stores, and further more by scanning products in store with your phone! Once you’ve collected enough, well you guessed it, rewards can be had in real life with prizes such as iPads, phones and more! Check out the video to see a little bit of it in action.
Googles Search Results For Apples
Comments Off on Googles Search Results For Apples
August 11 | News | Ryan Clark
I’m just half way done my morning latte, reading through the Google section of Webmaster World and quickly came across this gem. You’ve seen me on Twitter, forums and here discussing the recent changes that Google has mixed into its search results, but this just adds more fuel to the fire. From the picture below, is it any surprise to you that there are so many Apple Computer links showing up for this term. Obviously these results will vary depending on where you live, but just take this in as a little lesson. I’m not on the “Google’s losing” bandwagon just yet, take a look at why the results are showing up like this, and how you can take advantage.
Google SERPs Results Still Causing Havoc For Some
August 6 | Link Building | Ryan Clark
Whether or not your website had a positive effect after the Mayday update, you have no doubt noticed the difference in the search results Google has been rolling out. While they stated it would help clean up the listings, not many people are actually seeing a positive difference. I’ve actually seen more grey/blackhat sites gaining ground, and the paid links are still ranking people like it was the only thing that worked. If you’re an avid reader of Webmaster World, you will have most likely noticed the horror stories of people losing almost all of their business. The original thread about the Mayday update is also a great 14 page read…it may scare you a little though. I always highly recommend the a Google search for the keyword term ‘buy cialis‘ to bring up a spamtastic research time.
So as you can see, blackhat link spamming still works like a bloody charm. While sites with years and years of creating high quality content, and doing it by the “book” have been slammed in more than a few cases. For my holy grail keyword, link building, I’ve been going at it for years without building specific links and I’m almost reaching the top 10. A quick look at the top 10 shows only a couple of legit companies who’ve earned the rank, and the rest have ranked by link spamming in the lowest quality form possible….wtf Google? Lovely to see a site mostly talking about selling links ranking very high, makes you wonder.
If you folks have any positive and or horror stories over the past few months lets hear them! The more discussion the better off other webmasters will be.
Tagged google, google mayday, mayday
Real Time Marketing in Social Media
July 26 | Viral Marketing | Ryan Clark
I’ve been all over real time marketing tactics for some of my clients lately and I’ve been trying to soak it all in. The very well respected Lee Odden of TopRank Marketing had this video out nearly a year ago. Fast forward to now and soak in all that’s going on within real time search in the last 6 months….got your attention now? Real time search is also powered by links, but not the type you want only for the link juice. Think about this, and what Lee talks about briefly because the marketing game is changing yet again, and quickly.
Tagged lee odden, real time marketing, seo
Does Google Age Backlinks Over Time?
July 25 | Link Building | Ryan Clark
I’m sitting here, drinking my much needed Triple Grande Latte from Starbucks near my condo, of course taking in my daily dose of Webmaster World Forums. I love the topics that come up here, and there is no better forum on the net to learn about Google, as well as in depth link building chat. I cannot tell you how much I appreciate these forums, and even more happy that they haven’t turned into a the likes of Digital Point Forums. The topic that caught my eye this morning was a thread title “Does Google Age Your Backlinks?“.
This to me is a very good question and I’d love to hear what my readers think about it. I fully believe they do mainly from what I’ve seen during my work over the years, and it makes sense…no? You get a link on resource page A, and over time that page gets more links, ranks better and obviously should be passing a little more link juice. Perhaps the life cycle of an authoritative page from birth to old age?
So what do you folks think?
Tagged google, Link Building
Make Slideshows Easily For Video Marketing
July 24 | Video SEO | Ryan Clark
While I have yet to get my rear in gear and do some quality videos for Linkbuildr, I’ve managed to get some done for my various marketing projects on the side. I can tell you now I quickly learned and suck at being in front of a camera, and my video creation skills are lacking to say the least. I recently found Animoto thanks to a client of mine who made some really slick videos for his Ecommerce shop’s products. I’ve been using it ever since and I can safely recommend the product to anyone who doesn’t have the time or skill to make quality videos for marketing. There isn’t a whole lot I can cover here as the video above does the job very well, so just check out the pricing levels which range from free to affordable for most small to large businesses.
Tagged animoto, seo, video marketing, Video SEO
MSNbot Will Be Known As Bingbot
June 29 | News | Ryan Clark
Come October 1st 2010, Bing will be finally converting its bot name from MSNbot to the new and improved Bingbot name which just makes sense. Hardly link building specific news, but I might as well prepare as many as possible so they’re ready to track when it’s switched over. The Bingbot will be interesting to see how it acts and handles my network of websites, so bring it on and bring on more Bing traffic!
On October 1st, 2010, we will drop the beta designation from the Bing crawler and change the name of the crawler to reflect Microsoft’s new brand for search. Instead of the old msnbot 2.0b showing up in your server logs, the updated user agent will be:
Mozilla/5.0 (compatible; bingbot/2.0 +http://www.bing.com/bingbot.htm)
The HTTP header From field will also change as shown below:
From: msnbot(at)microsoft.com
will become
From: bingbot(at)microsoft.com
Related Reading:
Bing Crawler: Bingbot On The Horizon via Bing Webmaster Central
Bingbot Talk on Webmaster World via WebmasterWorld.com
