Author Archives: Ryan Clark

About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

Dixon Jones At SES London On Link Building

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May 17  |  Link Building Videos  |   Ryan Clark

 

While I am a little late posting this video from SES London 2009, I might as well put it up for those who haven’t seen it either. I really need to get my team and I out to one of these, especially out there in the UK. Dixon Jones says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.

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Link Building Reads For Mid May 2010

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May 15  |  TWiLB  |   Ryan Clark

I’ve been feverously reading some bloody fantastic articles on link building this month and I might as well do it, even though Wiep does it so much better. The Summer season seems to be hitting Vancouver already, so you can imagine I had to fight the urge to get all this reading done! The face of marketing online is changing at a scary pace, and link building has an interesting future ahead. Due to this, I’ve been working on a few posts in regards to link building + real time marketing + who cares about link juice, so look out for that article soon. If you folks think I missed out on a must read article, drop it in the comments and I’ll be sure to link it up. Just make sure you don’t send me shit!

First up I’d like to thank all the folks at the Search Engine Journal and Search and Social for putting on the Web Awards, and thanks to all who voted. I came in 3rd for best link building blog of 2010 and couldn’t be more happy, especially since I’ve had a slower writing year. Debra Mastaler came in 1st place, and Wiep easily snagged second and I just sneaked into 3rd. The competition that was up was hard to match and the other blogs in the awards such as Eric Ward and Garrett French should be bookmarked right friggin now!

Reads For May 2010:

A Link Ain’t Just A Link Anymore via Mediadonis (MUST READ)

Link Builder’s Guide Competitive How-To Content Analysis via Search Engine Watch

Link Building With Event Websites via Linkbuildr

What is Content Based Link Building All About via Cornwall SEO

Link Building Is All About Asking One Question via Wiep

Some Backlinks Deserve To Have Their Backs Scratched via Daily SEO Tip

7 Ways To Use Keywords To Design A Link Campaign via Vertical Measures

6 Steps Before You Start Link Prospecting via Huomah

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Google Follows Twitter Links?

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May 15  |  Link Building  |   Ryan Clark

Well it is not secret that Google doesn’t always pay attention to the nofollow code. Don’t believe me? That’s fine I don’t really care. There’s nothing wrong with a nofollow link in the first place, at least that’s what I think. You have to have them, they’re natural and they make your link profile look good, so what’s going on with Twitter here? Well I’ve done my own testing, so should you, but some folks at Webmaster World got a discussion going on about Twitter links. Seems a brand new site was indexed and ranked pretty quickly from just a Tweet…let me know what you think.

Read more: http://www.webmasterworld.com/google/4131659.htm

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Matt Cutts on Linkbait

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May 14  |  Link Building  |   Ryan Clark
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Real Estate Link Building With Student Housing

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May 14  |  Niche Link Building  |   Ryan Clark

This is just a quick little real estate link building tip agents can think about, and hopefully put into action for their website. Getting .EDU links is always held higher in the minds of SEO`s and webmasters, while this is mostly true, keep in mind why they`re sought after. Because with that being said, it is very possible to get a low quality link from a .EDU domain. Spammers have ruined a lot of pages within the university space going after open blogs, forums and guest comment forms..the usual. This tip is fresh, can`t be abused by every other niche on the market so I feel it`s worth discussing in public.

I recently helped a real estate agent client of mine get a few links from local universities by offering student housing web services. There are usually many houses open with a lower rent for students, so we created some content to help attract links from the .EDU TLD. The client had a resource center written up with a quick and cool PHP based tool to search for both students and renters. Basically we created a database both users could come and look for places, or submit your student housing resource into the mix. That combined with a huge article knowledge based on student housing resulted in a few juicy links.

So how did we actually get the links? Well, that`s where I came into play and emailed the appropriate departments about the resource. Most universities have a student housing resource section, so look around to see if something in your area exists. I recommend playing around with this Google command to get you started.

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New York Times Online Paid Experiment: Let’s Watch

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May 14  |  News  |   Ryan Clark

So the New York Times has announced that it will be charging for content on their website, a last ditch effort to make some money perhaps. The NYT does do pretty much all of its reporting, so you can see why they might be wanting to try this effort out. I for one, think it`s going to flop like just about every other attempt like this attempted. What is different however, is that the NYTimes.com website been seeing a lot of growth in the past 5 months, and hopefully this doesn`t hurt that effort. With a lot more popular content going away from the Google Index, I wonder if they`ll still manage to keep organic traffic up.

I think this is a great opportunity from a marketing and SEO perspective because we can monitor any changes, without footing the bill of course. I`m also wondering about how much organic and social media traffic they`ll lose to those big stories. I`ve seen other paid newspapers have there paid content landing pages rank well in Google, and that pissed me off quite a bit, so  hopefully we don`t see that here.

What are your thoughts?

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Twitter Adds Embeddable Tweets

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May 5  |  Link Building  |   Ryan Clark

So the news has hit the web that Twitter is now allowing you to embed a tweet via Twitter…so what does this mean for link building? Well as of right now the Blackbird tool wasn’t working, most likely due to overuse so my testing is limited at this time. I’m hoping to get your folks commenting about this, so anyone who has tested out this feature let me know. You can see from the Mashable article that the link is nofollowed in the embed, but who knows how this will be affected on other sites, or if it will remain always nofollow. Regardless it is a link, and it will open the world up to a whole whack of link building opportunities…exciting times folks!

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BOTW Coupon Code May 2010 25BUCKS

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May 4  |  Link Building  |   Ryan Clark

If you’ve been thinking about getting listed in one of the oldest and most authoritative web directories of all time, then now is your chance on the cheap! For the entire month of May, BOTW will be having a $25 USD off sale to help ready you for some summer business. If you’ve been enjoying the pleasure of “Google Fluctuation”, you might benefit from the live love passed on. I recommend you submit only quality sites such as your business website, blog or or social media application. BOTW does require human validation is why they have kept the quality up for over 15 years and running.

Coupon Code: 25BUCKS via http://botw.org

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