I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on
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Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.
I just caught this while helping out companies on Google’s webmaster help and thought you folks might get a laugh out of this one. There are sadly way too many “SEO’s” who have 0 clue as to what’s against Google’s TOS in regards to building links. This bloke is definitely lost at sea as you’ll quickly figure out from reading his post:
Hi,
I’m doing only white hat SEO for my site www.e07.net but it is caught in Penguin update and it has given low ranking, it should be on top for the keyword “forum posting service” it is on the seventh place.
I don’t know where I made the mistakes.
Thanks
Yikes… While 7th place is no penalty, his site will surely end up much worse over the next few weeks. I know most of you forum owners most likely want to punch this spammer in the face so settle down… one more will bite the dust soon. A quick look at the site’s link profile shows more ignorance as they’ve just been spamming forums with a couple of targeted anchor texts. This is exactly the kind of stuff Penguin is automatically looking out for in its hunt – not to mention ALL the links are of one type.
So this brings me to another point. If you’re hunting around for a service provider to attract links for you, do your homework on them. A lot of folks have no idea what to do and where to start, so knowing what’s going to cause your business trouble in the long (or short) run will make your life a whole lot easier.
Here’s another gem from my good e-friend Shelli over the pond in the UK who is always pushing creative content to drive links…something we’re all about here at Linkbuildr. I think I’m a mix of the hustler and the social person although they didn’t have lazy sob as an option :)
I was shopping for a specific watch and I think among any type of search result, shopping ones are such garbage. Post Panda you’d think things would be better off but a clear example of what should have been fixed, is well, spammed out. Duplicate pages from two sites littering the search results albiet the top few are actually form Omega. This post really doesn’t bring much substance out, more so just a quick rant from an online marketer when I’m actually in shop mode.
I just came across a Google Webmaster Central thread where an SEO firm doing a link cleanup kept coming across webmasters requesting a monetary fee to have the “illicit” link removed. The Linkbuildr team talked about something like this happening a few weeks ago during a company retreat and now we see something in the wild. We don’t do link takedown requests on behalf of clients for two reasons:
We help people attract links, not build sh#@ links.
We don’t build sh#@ links. If a major brand has a trillabazillion naughty links, the cleanup mess is going to be a bloody nightmare.
How have you been handling requests for processing fees in response to your link removal requests?
Some webmasters are now requesting processing fees from $20 to $500 to remove links from their web sites.
I don’t like paying those fees, as I did not ask them to place the links in the first place. On the other hand, they see it as a reasonable fee for the time and effort required to remove links. Nobody likes to work for free.
The web site I am currently working on has over half a million inbound links and the link removal processing fees are starting to add up to quite considerable numbers.
How do you handle such requests?
There is a great possibility this person is trolling, but this scenario is definitely not far fetched at all. I imagine a lot of companies will do anything to get out of Penguin’s grip and pass that manual review. I’m probably not helping the situation by blogging about this as other nefarious webmasters are likely to start doing this to other companies trying to clean up a link mess. Regardless of the negatives, what do you folks think? Would you pay a webmaster or track them down and go Eastwood on their behinds?
I’ve been a HUGE fan of Rick Steves for over 10 years now and it’s finally dawned on me that I love the man for more than his amazing Books, DVD collection and podcasts: Rick Steves has built an empire doing what he LOVES and, in terms of building a brand, he’s done just about everything absolutely right. Rick may be the dorkiest travel man in the business yet he can teach us all a lesson in personal branding at its finest. His digital and broadcast empire has been done so well that it provoked me to write this post to showcase how things should be done. While Rick Steves is the brand name, he is powered by an amazing team that includes family and friends who dearly respect the man.
Do I secretly hope Rick will read this one day and consider hiring me to work with him? Yes. Am I sounding like the world’s biggest ass kisser at the moment? Yes. Either way, we’ll look at how Rick managed to transition seamlessly from Books and DVD’s to eventually taking over the web and building a brand that (I think) will be passed on for a very long time to come. Instead of regurgitating link building and social media marketing tips, I’ll be breaking down how the Rick Steves empire was built for the consumer in mind and why they NEVER have to worry about building links or tricking people into following them on Facebook/Twitter.
While you may not have heard of Rick Steves, he and his brand is “famous” within the travel industry. I’ve picked Rick to demonstrate what you should be doing here in 2012 and beyond. Over the years, so many brands have been duped or lead astray with lousy link building, boring social media efforts and no real long term branding strategy in play. I’m going to walk you through what it looks like when you put your love, effort and customers first and how that results in marketing gold. First up, for those who still don’t know who Rick is, check out this blooper clip from his show.
The main point I’m trying to get across is that doing amazing things and being active in your community/vertical will create the only truly natural link portfolio. The Rick Steves empire consists of a real world business first, and then the digital age takes over and his entire company adapts extremely well. Rick also does lectures and PBS specials, which, of course, lead to links and citations and, as you can see from the numbers below, it has done his company well!
That looks quite impressive; I’d hate to be his competition!
While not every company is going to be able to score this kind of a natural link profile easily, this should get your mind turning. Rick somehow manages to make the time to write for various authoritative sources and the rest of his links are seriously au-naturale! You won’t find Rick article marketing, socially bookmarking his content, spamming forums or blog commenting. I won’t completely break down Rick’s link profile as you can easily check it for yourself. I’d just like to showcase some of the goods and how being a leader in your vertical will draw in the links so well you’ll never have to build links.
Looking at the top links for Rick you’ll see he writes for The Huffington Post, NY Times Travel and USA Today Travel. This is one of the huge benefits of being a leader in your niche as you’ll be asked to write for the most authoritative resource available. First and foremost, he has grown his brand on his books and his television & radio shows have really propelled Rick to “celeb” status.
What does having those media advantages bring in regards to links? Well, to name just a few natural citations his organization has, the board of NORML, being on PBS, Wikipedia, Salon.com and way, way more. His website is truly a shining example of doing things right and I doubt the man even knows what link building is…
Another aspect besides TV and Radio I’d like to mention is something a lot of brands don’t do that they should: mobile and tablet apps. If you’re a major player in your vertical, or are trying to be, you should have something for the mobile crowd, or at least be in the process of getting something done. If not, you should give yourself a smack in the face and wake up to 2012; get in the game before it’s too late.
Ricks’ team has been on top of things and they have amazing audio guides for locations all over Europe. My friends who recently traveled the world used these and loved them while in Greece. You can nab the audio guides and apps for both the iPhone and the Android. This has lead to tons and tons of links both from the markets, app sites, travel news, travel blogs and press releases. This is another great example of creating amazing content that deserves links that are natural.
Social Media That’s Truly Social
By now you should know that having a Twitter and Facebook account is NOT partaking in social media. We have too many potential and current clients hooked on just seeing their follower numbers rise. Rarely do we have a client that is truly engaging with their customers, so hopefully Rick’s example empowers your efforts.
The post you see to the left is from the time I’m writing this article. Within 8 hours of being live, it has 700 likes and 35 comments. Can you imagine how many more eyes saw this in their timeline? This folks, is REAL engagement and a brilliant example of giving your social followers something they love. Not to bring up links in the social media portion, but imagine having those 200 radio stations all linking to your website. This is a clear indication that people absolutely love your brand and if you’re still getting 4-10 likes on your shares, it’s time to rethink your strategy.
I think the main problem for companies engaging in social media is that the beginning stages are quite slow and boring. The old saying that “all good things come to those who wait” couldn’t apply better here. It takes a while to build an audience, so hold in tight for the first few months and just do all you can to engage and entertain. Your amazing content is the key to success so make sure you actually have exciting things going on. Another important aspect is the design to match your branding across the usual suspects (Facebook, Twitter, Youtube). A visually appealing brand makes customers feel at home, comfortable buying and overall you just look damn good (3 piece suit anyone?). Just take a look at the Rick Steves Youtube Channel:
Rick truly loves connecting with his fans whether it be in real life or via the digital tubes called the internet. I always wondered how the man made time to do everything he does and I figured he didn’t do a lot of his social activities like blogging. I’m sure fans also wondered and here’s a great example of how Rick covered this and how it shows to connect to your followers. He made use of the Facebook Notes section of his business page to convey his message.
Some people have emailed us assuming that I don’t actually write these blog entries or read the responses. As my staff can assure you, I jealously guard my responsibility to personally write everything that we put on this page. Except for the rare guest blogger, I write every word you see. (I do have an editor proof my writing. The thinking among my staff: If you saw how poorly I spelled, you might think less of my guidebooks.) And I eagerly look forward to reading your responses. I rarely respond back, because that would suck me into an entire new arena — and I need to draw a few boundaries. (While my staff does make announcements for me on Twitter, I have little interest in tweeting.) One reason I enjoy this blog is that I can be unguarded, candid, and even reckless from a marketing point of view…and just call it fun. I feel like my traveling blog friends are a kind of special inner circle, and it’s refreshing to be able to call it like I see it. I hope you enjoy being part of it all.
This is what social media is all about folks! Engaging, discussing and educating your online friends will set your brand to be the leader in your vertical. The entire “stew” of what Rick’s brand has cooking has lead his website and videos to some of the hardest ranking positions in the entire travel industry. The whole point I’m trying to get across is that doing all the right things does lead to great rankings, boat loads of social followers and a reputation that puts forth trust within the consumers mind. If you can do all these you’ll be laughing all the way to the bank for a very long time to come. Your brand doesn’t build links to make money so do what it does, give your customers what they want and the links will come naturally.
Penguin has been in play for a while now and everyone is afraid to build links, well, except for the people who have dipped their toes in the post-penguin water and know what still works. It all depends whether you’re wanting your business to last in the SERPs for a while or just a short stint. The link spammers out there who target the usual big money keywords are still at it and are ranking in the top 10 faster than I’ve ever seen before. I’m not here to out anyone, nor would I, but we’ll take a look at real link graphs and keywords they’ve managed to dominate within a month…. yes in only a month!
There has not been much of an actual clean up of the SERPs in my opinion, so feel free to add a rebuttal or troll me for saying that in the comments below. In the 7 years we’ve been “building” and “attracting” links for clients, the one thing I can say is that slow and steady wins the race. The people hacking the SERPs are not doing it with any secret sauce of links, either; It’s full on junk links from junk sites and it’s quite embarrassing in my eyes for Google. I will give them some credit if the Penguin algorithm should eventually snap them out of the undeserved rankings within the next month. Within that time though, they most likely have a second and third site in the works and they’ll be right back to laughing all the way to the bank. The other spammers have noticed this as well and it’s still an all out payday for people with “turn and burn” websites.
Without specifically outing anyone, we’ll take a look at a few heavily spammed keywords just to showcase what’s still going on and what to avoid. Are posts like these productive? Maybe. Are posts like these cheap link bait for us? Maybe. Either way, I like to know what’s going on out there from all types of hats and stay informed. Keep in mind that the SERPs for each keyword are going to look a little different for everyone, but from what I’ve checked, multiple sources can confirm everyone I looked at was ranking top 5 for the term at hand. All of our backlink data was happily acquired through Ahrefs.com.
Search Term: Viagra
This first site shot up past Viagra.com for a while in my checking of the SERPS, which was pretty shocking. I won’t tell you if they’re still ranking or not but one thing is certain, they made it VERY high up for this search term quickly and easily. I’m keeping my eye on how long it last(s)(ed) and I suggest you folks do as well for the link spammers in your vertical.
Search Term: Bad Credit Loans
One of the other notorious keywords out there that’s heavy with competition and always an interesting peek into other types of link spam. The one thing I’ve noticed here is that the link volume seems to be a lot less, implying that Google is still giving a lot of weight to keywords in the domain name.
Search Term: Payday Loans
Just about every link spammer has a hard on for this keyword term as it brings in serious coin for affiliates. It’s always a hot bed of spamtivity and here, as well, I’m seeing the same time frame for quick ranking. Again, there aren’t as many links blasted as the Viagra term, but here we had another keyword domain in play so there’s that pattern again…
It’s a pretty fascinating world these “turn and burners” live in and while it’s not for me, it provides the other side with interesting details and facts. It seems the Google algorithm still has a long way to go and I don’t think we should be so quick to say “links are dead”. I’m still a big fan of doing the amazing things that make you stand out in your niche, which brings in everything you want as well as “natural” and quality links from sites that are relevant. If you’re one who does a lot of backlink research you’ll have no doubt noticed that the sites that have seen no drops and steady rankings have those great links and their anchor text levels are far from gamed.
Google has changed up its wording from “There’s almost nothing a competitor can do to harm your ranking or have your site removed from our index.” to this lovely bit of scary wording;
Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.
It’s pretty safe to say competitors can harm your site with links if done right, especially if you can do it yourself….they’re not going to be able to tell. There has yet to be any big and legit sites having a problem with links as it has mostly heen lousy affiliate sites. Most of the people complaining in the webmaster forums and Google’s help section have had not so good sites.
I’m not sure what else to say on this topic other than just focus on building up a real brand with more value to it that a set of links pointing to your site. What does your user want (apps, user engagement, deals, give aways, great content etc)? All of our clients that focused on these aspects have not been touched at all by any of the algorithm changes over the years, so it is possible to do good by Google.
Find out the results of a year of high volume content marketing on guests blogs taught us money still talks. Read the results!
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Negative SEO Attack?
Check out the anatomy of a "negative SEO" attack on our own site in our latest post. There's too much worry about these attacks happening, but I wouldn't worry too much about it. Come read what I think and just what to do if anything like this happens to your brand.
There is a great possibility this person is trolling, but this scenario is definitely not far fetched at all. I imagine a lot of companies will do anything to get out of Penguin’s grip and pass that manual review. I’m probably not helping the situation by blogging about this as other nefarious webmasters are likely to start doing this to other companies trying to clean up a link mess. Regardless of the negatives, what do you folks think? Would you pay a webmaster or track them down and go Eastwood on their behinds?
That looks quite impressive; I’d hate to be his competition! 
By now you should know that having a Twitter and Facebook account is NOT partaking in social media. We have too many potential and current clients hooked on just seeing their follower numbers rise. Rarely do we have a client that is truly engaging with their customers, so hopefully Rick’s example empowers your efforts.
