While it seems we’re going to get a lot of branding posts crossed with cars, mainly due to my bias and I’m the only one who writes for the blog so too bad! We do however get to see a lot of clever marketing within this industry, well clever everywhere but North America. With that being said, Nissan wanted to do something special to ignite the GT-R passion in the hearts of Porsche owners. This turned out to be something they managed to do quite easily and in a rather ingenious way might I add. I’ll let the video do the talking, but hopefully you learn a few guerrilla marketing lessons from the fine folks at Nissan.
Brand Building
Nissan GT-R Marketing In Germany: Porsche Owners Beware
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February 21 | Brand Building | Ryan Clark
ShoeMoney’s LinkControl Debut @ Affiliate Summit West
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February 21 | Brand Building | Ryan Clark
I just spent some time sifting through the Affiliate Summit West 2011 videos and came across this video. ShoeMoney had to drop the product Vegas style, and that he did. I sadly wasn’t able to make it to Affiliate Summit West but would have never guessed that this show was to be put on. I could barely get through it without feeling horribly embarrassed to be watching, but that’s not the point. Despite how cheezy this comes off, it got a lot of press and chatter and that’s what it’s all about. ShoeMoney doesn’t really need too much extra help branding but keep his style in mind for your next product launch…at the very least hire those Go-Go dancers!
Tagged affiliate summit west, Brand Building, shoemoney
Porsche Facebook 911 GT3 R Celebrates 1,000,000 Fans
February 17 | Brand Building | Ryan Clark
To those that know me well know that Porsche is my ultimate pleasure. I tell people I’d rather have a 911 GT3 than children, and I still believe that. As a fan of the company, I’ve recently been quite impressed with how they’ve taken to social media. This is a company that needs no more branding, but that didn’t stop them from (finally) jumping on the social media bandwagon. The Porsche Facebook Page is also a testament to how you should utilize the sites features to interact with fans.
To celebrate 1,000,000 fans on their Facebook Page, Porsche built a 911 GT3 R Hybrid with all the names of the followers. Using your product in this fashion is not only a genius marketing move, it builds your relationship with your clients to an untapped level. My hat goes off to the marketing department at Porsche, and I hope they enjoy another million followers within the next year.
Tagged Brand Building, porsche, social media marketing
Linkbuildr @ The Excel Tire Conference
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February 5 | Brand Building | Ryan Clark
Geoff and I (Ryan) had a blast this weekend with the Excel Tire Company for their AGM. We had the pleasure of speaking to the company about the delights, and blights of marketing online as they shy away from print advertising and media. While we had to talk to a room full of owners and staff who had all ready taken in over 8 hours of meetings, we’d like to thank them for their patience and time.
We’ve been helping their company re-brand themselves and get not only a more more search engine friendly web platform, but something more socially integrated. This is obviously a hot topic for businesses in all local communities, and they’re certainly taking it to a level above their competition. While you can imagine the last thing on a mechanics mind is sending out a tweet to his peeps, they certainly embraced the options we presented during our speech. The theme was to help them understand how they can reach a more targeted local user, both with a nicely built WordPress site, as well with a mindful social media campaign to engage the local clientèle.
The event was hosted at the River Rock Casino & Resort just outside of the Vancouver area. This is quite the place and the staff was great at the casino despite not having any time to waste some company money at the poker tables. The conference was thoroughly and thoughtfully planned by Jennifer @ The Finer Details, and had everything running smoothly. If you’re running a conference in the Vancouver area, she’s the go to person to keep everything organized so they deserve some link props!
The highlight of the night was when Excel Tire graciously took us out to a dinner theatre called The Giggle Dam. They do a themed event which includes a lovely dinner, but even better, one hilarious show. I’ve been to a lot of events in Vancouver before, but this one took the cake! If you’re not one to enjoy being made fun of, or put on stage and embarrassed then this place isn’t for you. I however will be going back the next time I visit Vancouver!
For anyone else in the same boat, wanting to bring their company into 2011 with a bang then don’t hesitate to give us a shout. We are able to do on-site training and presentations all over North America and Europe. We are located in both Vancouver and Victoria BC if you’re wanting easier access to our team. We provide a mix of fun marketing ideas with the usual boring statistics and marketing data. We encourage drinking during our presentations, so keep that mind if you’re thinking about hiring us to speak with your brand.
Tagged branding, conference, excel tire, training, vancouver
Holy Crap Cereal Pwns The Dragons Den
November 24 | Brand Building | Ryan Clark
One of my favorite shows in the past few years is the CBC’s Dragons Den, something that a lot of Americans may not have heard of. There was a spin off called The Shark Tank which most of should know about. Either way, it’s a show where entrepreneurs pitch their business ideas to the Dragons for a cut of their action. This past week a local company to us here in BC pitched their healthy cereal called Holy Crap, and needless to say they got an offer so fast it made history on the show. So speaking in terms of branding, this is one helluva opportunity that has set the Internet on fire in terms of blog posts, news and Twitter traffic all talking about the brand. They were also very smart to name the cereal the way they did and you can bet this cereal will be all over supermarkets by the end of the year. I was so impressed with how it all went down that I actually ordered some cereal, that is saying something because I rarely purchase online, let alone food! That and I’m not even a breakfast person.
The Sun Does Old Spice Commercial Parody..For Men
November 14 | Brand Building | Ryan Clark
I won’t go much into this other than the example of more great branding, this time The Sun’s Page 3 is leveraging a little spice to grab the attention of the world. I’m sure you all saw Sesame Street’s adaption using Grover, which was brilliant, and now The Sun has done what I was hoping someone would do…one for the guys. This video netted over a million views since I looked at it yesterday, and you can bet they’ll topple a few million by the end of this week, especially with the girl they used…hot damn! They should have added a link to their site within the video’s description, so hopefully someone from the web team reads this and gets on it. For the meantime, I’d keep an eye on their Alexa Traffic Stats, the Twitter chatter and if you want to see how many links it netted them, well you know what to do!
Antoine Dodson’s Sex Offender App Commercial
October 28 | Brand Building | Ryan Clark
While I’m all over the map when it comes to branding your business, I’m trying to keep up with all the tactics going on these days. Youtube “sensation” Antoine Dodson has somehow become famous, and I’m sure you’ve seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me…I even saw him on TMZ the other day although I don’t like to publicly admit I watch the show from time to time. The company behind The Sex Offender Tracker App pulled a good move by hiring Antoine because it will entertain the fans, and it will annoy the hell out of everyone else! Any press is good press, so when Forbes.com started bitching away they helped sealed the success of this app for now, as well as a little help from me of course. This is another great example of branding that brings in all sorts of citations from Twitter mentions, thousands of links from blogs and of course links from the biggest and most authoritative news sites on the web….bravo! If you’re company is still just trying to build anchor text link after anchor text link then wake up and realize more needs to be done.
Atomic Tom Performs With iPhones On The NYC Subway
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October 26 | Brand Building | Ryan Clark
The phone wars are taking it to the streets these days and while this isn’t the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I’m a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC is obviously the best place to try this out. Atomic Tom apparently had their gear stolen so rocked out on their iPhones instead. Both parties involved in this should stand to make a good ROI on this video just from Youtube alone. The hype has also stirred up a lot of Twitter chatter, and tons of links from blogs within the entertainment and tech industries. Moral of the story? Do something different!
Tagged atomic tom, branding, iphone, marketing, nyc subway, nyc subway concert
