Finally Google has told us that they will tell us, or at least gives clues as to which links they deem inappropriate and are potentially ruining your organic ranking. While the problem for a lot of companies is that they don’t screen which “SEO” company they hire, or their in-house team is as clueless as 99% of link builders out there.
If your brand isn’t even attracting any links at all you’re NOT DOING IT RIGHT. While we’re not against building links, hell our name even suggests it, we do however want our clients to do something that earns them links. We also don’t giv two shits about anchor text or any other manipulation because if your company isn’t the best choice to be shown to searchers, get off the field.