Link Building

Wil Reynolds Speaking At The Capterra Conference

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March 8  |  Link Building  |   Ryan Clark

I’m a huge fan of Wil Reynold’s work both on and off camera which hopefully doesn’t sound as weird out loud as it does typing it… Wil always has something new and unique to say which is why I’m reposting this video here to you folks even though he’s already blogged about it. This is a short six minute video that has more link building tips in it for businesses than most blogs I’ve seen on the topic. I won’t spoil the juicy morsels of information shared in here so you’ll just have to watch it yourself. I don’t know how Wil had the time to get so damn good at public speaking, perhaps I need to get out of my link building dungeon a little more!

 

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Connecting and Link Building With Screept.com

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February 24  |  Link Building  |   Ryan Clark

One of my favorite aspects about building a business and connecting in a web 2.0 world is the ability to get links while doing so. There are so many niche social networks and web platforms that allow you to take advantage of this. I don’t like listing sites to the public that often mainly because the abuse that follows in the link building world. So my intentions here are to showcase how Screept is a great place to connect with fellow site owners and programmers. I couldn’t honestly tell you what my profession title actually is…webmaster, link builder, ecommerce manager….ugh.

I’ve just started playing around on Screept and one of the lead developers is very active on there and provided me with a nice and warm welcome. You can never really have enough programmer friends when you’re in the online marketing game, and connecting with on the ball developers is just a bonus. If you do fall under the category of a legit user and do sign up to Screept, make sure you find me on there and add me as a friend.

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Getting Links On The .INT TLD

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February 10  |  Link Building  |   Ryan Clark

One of the TLD’s I haven’t really paid much attention to is the .int code. We’ve all heard the debates about .edu and .gov links being more juicy than anything else. While this is only true if the site itself has got all the right elements to be what is called “authoritative”. The one thing I noticed about most of the sites allowed on the .int domain code is that these are serious websites with a lot of trust. There are over 60,000 pages indexed in Google from the .int TLD which means there is definitely some room for link building if the shoe fits. Scoring a link from a site on this domain code will most likely only be possible for 5% of you, and you’ll need to hunt hard.

So why am I talking about this domain code at all? Well basically after some backlink profile snooping I noticed a travel site getting a link from a very juicy page. The .int domain code is reserved for international treaty-based organizations so you know that the chances of these sites being an authoritative source is very high. Just make sure to turn on SeoQuake if you have it to make life easier. I say that only 5% of you will be in the position to acquire links from these websites.

You’re going to have to dig deep to find ways to connect with these organizations, some you may have already worked with in the past. The only advice I can offer is to see how other businesses are sniping links and take it from here. This is something you can’t spam, and you know that if you qualified for a link it is coming from a trusted source. If you’re part of a very large corporation, then who knows what opportunities that are hidden out there in the land of .int.

There are a few things you can start checking (pr6 links page..not too shabby) out to give you an idea of the little gems out there. A good deal of organizations have a links and or resources page, so if your company happens to be involved why not see if you can get a link?

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How Does Google Treat Links From Social Sites

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January 14  |  Link Building  |   Ryan Clark
Here’s the latest question that Matt Cutts got asked by Mani from Delhi. Mani is trying to see how Google treats links from social media sites like Twitter and Facebook…ok not a bad question. While it reminds me of the kind of crap you’d hear on Digital Point, it’s not a bad n00b question. What caught my ear was the point about how .edu and .gov links don’t pass any more value that some .com. So many people are under the illusion that extra link weight is giving to those domain extensions.

 

what a lot of people who are just getting into the world of link building must understand that it’s the domain’s overall stance that gives out a certain power of link juice. So why do people obsess about getting .edu and .gov links? Well that’s mainly because of the hype, but for the most part those .edu/gov pages have been indexed and around for years and years. Most websites don’t really deserve links from sites like these, and the spam to obtain them is going to do nothing but bring it all down.

What do you think?

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Akama The Open Business Directory

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January 10  |  Link Building  |   Ryan Clark

Here’s another quick and small update to keep you folks posted until my next big post is out this week. Akama is an old and still very well ranked business directory that has been kicking since 2001 and is a great place to get a company link. you may not get a targeted anchor text but no worries, you’re still getting a little link love. The directory is virtually spam free for an open directory and has over 90,000 pages indexed in Google, over 67,000 in Yahoo and only a couple thousand in Bing.

So if you have a legit company you’re more than welcome to submit your company profile and enjoy a whole range of profile features. I ask for the sake of Akama that you don’t spam anything that’s going to waste the time of the staff over there. It’s a free resource and it should be respected and used for only what it is intended for. I highly suggest you take a quick glance at their FAQ before filling out the company submission forms.

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Getting Links From About.com

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January 7  |  Link Building  |   Ryan Clark

It has been a long while since I’ve dropped a decent link building tip so I thought I would give you folks something to work with. One of the link building tasks you should always have in your sight is getting links from authoritative websites. These types of links are so coveted because they come from a source your competitor might be able to leverage. About.com is a wealth of high quality information that is written by people who know their facts. If you have SEO Quake for Firefox then I suggest turning it on while browsing the site. For those of you with that app, you can download the information here.

About.com has information on just about everything you can think about (no pun intended). What I like about this link building tip is that it can’t be spammed or scammed. If you have a valid resource in some form of media( widget, resource guide, video, unique product, etc), then you stand a good chance on getting your site a juicy link. I by no means have the intention of making lives of the editors more stressful with an influx to their inbox. So if you consider emailing them with a suggestion, make sure you aren’t going to embarrass yourself and ruin your chances. If you fancy yourself a guru in your niche you might want to think about becoming a guide.

If you don’t think your website/business/blog has the stuff it takes to be worthy of a link then there are a few things you can do. No, I’m not talking about bribery. Take a good long look at what kind of websites are linked to in not only your niche’s section, but on others as well. Although each section has its own guide, you should quickly see a pattern emerge. I mentioned earlier if you have something unique, you website stands a chance to get those links. For example, take a look at this page from the online business section of About.com. Here is another example of how a company’s website with a widget for their niche got picked up and linked to. If you think you have a better link to offer why not hunt down the guides email address and let them know. Most guides list their contact information so be polite and be honest.

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Dealing With Duplicate Content

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January 5  |  Link Building  |   Ryan Clark

Well this repost of the video might be dupe content all on its own(lol), but I still cannot let you folks go without seeing it. Rand brings a lot of the issues and questions out in the open and I cannot think of a clearer way of getting the message. If you’ve been enjoying these Whiteboard Friday videos then check out the rest of them on Scott’s Vimeo account.

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Link Growth Patterns On Whiteboard Friday

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November 22  |  Link Building  |   Ryan Clark
SEOmoz Whiteboard Friday – Link Growth Patterns from Scott Willoughby on Vimeo.

This week, Rand looks at how some typical link growth patterns tend to be interpreted by the engines. Did you launch your site with a massive PR blitz and then stop all efforts? The resultant spike and sudden drop-off in link acquisition could cause you some serious problems in the SERPs. There’s got to be a better way, right? Indeed! Rand will also show you how to construct a staged link acquisition strategy that will provide a much more natural link-growth curve that the engines will trust and respect.

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