Link Building

Obama & McCain Compared Digitally

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As we all should be aware of as link builders and Internet marketers is to watch other sites succeeding online in regards to getting their image/message out there. Since Barack Obama has been on the campaign trail he has employed some very crafty online marketers, and if you divulge into his online strategy, you’ll see just how viral someone can go.

The way this election has been going, especially in the last week, it seems that Barack has a good lead out on McCain both in the polls and on the web. I wanted to take a quick look at both their websites to see if it will “predict”(used loosely) the outcome of the election.

First let’s take a looksy with Yahoo’s site explorer to determine the number of backlinks for both domains, both candidates use for social media, Google Trends and finally Alexa. From what I’ve seen by using only these few tools is that Barack Obama has clearly put the Internet to good use over his opponent.

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So we can start to see that Barack has a lead over McCain when it comes to the number of backlinks, and I think we can all agree that more than 60% of these links are obtained through viral means, mostly within blog entries. Obviously there never has been an election covered as much online and this has. I highly recommend you all take a look at the links they’ve obtained just for educational purposes, but don’t bother goin through a million of them! Next lets take a look at Google Trends because from this first bit of evidence, we should see that Barack Obama is leading the pack in terms of search queries;

Ok so no surprise there. The younger generation has been behind Barack which is another good reason why he has such a larger web presence. Next we can take a look at Alexa comparing both candidates domains to see who has been getting more traffic. Now I’m aware Alexa isn’t the worlds greatest traffic meter, but it should be good enough for our little experiment;

Again that’s no surprise to me…If you go take a look at Youtube, both candidates have made use of this free video sharing website. John McCain has 28,217 channel subscribers, and has 2,015,088 channel views. Barack Obama has 113,659 channel subscribers, and a whopping 18,330,318 channel views. Barack leads out with roughly more than 16 million voters he’s had a chance to convince, and all from a free service.

I hope all of you folks go out and vote for whoever that may be. Up north here in Canada we’ve been watching your election process closely, and I can think of only one thing to safely say on behalf of Canada. At least you folks can finally all agree that a certain president that has been in house for the last 8 years isn’t working out any more.

Tagged alexa, barack obama, google trends, john mccain, Link Building, presidential candidates, social marketing, social media, usa, youtube

Link Building For Your Web 2.0 App

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October 29 | Link Building | Ryan Clark

With all the crazy web 2.0 sites coming out these days, and yes the ones I’m finding to link build with, it gave me the idea to write this post. If you have your own web 2.0 app to promote you have many options which luckily will bring in some very juicy links! I’m currently helping a client promote his web 2.0 site and found an abundance of resources to get your site listed. Some things to keep in mind here are the quality and uniqueness of your web 2.0 site because a lot of these places I’m going to list have a strict quality control.

First up is the famous and most notable Mashable. This is the news spot for the web 2.0 world and luckily for you they take suggestions on sites to write about. Mashable is a blog that has a press release feel to the site. So go ahead and submit your site, and if you’re lucky enough you’ll get a nice writeup with do follow links to your site…along with an assload of traffic and exposure!

Next up is my favorite web 2.0 site, Feed My App. This great site is a web directory for web 2.0 sites you can submit your site absolutely free! If your site gets approved you’ll get added to the directory as well get a nice little write up better describing your site to their readers. This site has been growing quickly and is without a doubt a great place to get listed in.

Next up is another big web 2.0 directory that has been kicking it since 2006! Go2Web20 is one of the largest web 2.0 resource sites on the web today. The look and feel of the site is completely fresh and the directory is a visual browsing experience. It makes me never want to see another link directory again in my life! You can submit your site to get reviewed and if you’re lucky, your web 2.0 app will get sprung into the site.

Listio is another up and coming big hitter in the web 2.0 world and lists so many apps it makes my little head spin. Not only do they have a directory of sites, but they also review web 2.0 apps indepth which brings a little more juice to your links as well attracts way more potential users. I highly recommend you get your ass in gear and submit your site.

All Things Web 2.0 is another PR5 web directory that seems like total chaos upon viewing but is very worth the time trying to get in there. The sites looks to be built on Joomla, so that might explain the crazy design. Some of the extra features include most popular and best voted apps, so if you got something good you can potentially get some extra exposure. You can go ahead and submit your site here.

Ziipa is a great web 2.0 directory that usually will list your site within a few hours as well giving you a nice do follow link(as long as you anchor text it properly). The site is not too old but the way it’s layed out and marketed, it seems it will stand the test of time. I got not much else to write about, the site is pretty straight forward and just showcases your web 2.0 site in a beautiful way. Easily submit your site here.

NetWebApp is another newish web 2.0 directory that is quick to index your site and put it on display. It looks like it’s built from the same script as Feedmyapp and has all the same features. It is also getting a decent amount of traffic so it is very much worth the time submitting your site. The site already has a PR2 and is updated on a daily basis, or depending on how many submissions they got that day.

W2 Directory is another newish directory for web 2.0 sites only and it requires registration before submitting. The site itself has a lot going on such as a full featured search, profiles, news and a whole lot more. You can submit your site for free and reap the benefits of some traffic and exposure. I added my clients site a couple of hours ago and was listed within minutes of following the instructions in the email you get once you sign up.

That wraps up this post until a few more sites come out, and you know they will. This should be enough to get you started and be a big help obtaining new users to your web 2.0 app. If you want to list your site, or know of one, feel free to drop it in the comments and I will be sure to blog about it. You can also contact me and make me write about your web 2.0 app site.

Tagged Link Building, web 2.0, web 2.0 apps, web 2.0 directories, web2

Press Release Link Building With PRWeb.com

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October 29 | Link Building, Link Building Tools | Ryan Clark

I’m sure most of you folks have heard about, and even used PRWeb.com’s press release distribution services. Using a press release to get the word out has long been an effective way of marketing your brand or product, and even more so it’s a great way to get some very powerful links. I’m currently writing a post entirely dedicated to free press release sites, so I thought I would get this out of the way first.

I always recommend to my clients to get the 200 dollar package they offer because it covers all your basis such as SEO friendly links and distribution to all the places that matter. You will get some kick ass links from places such as Google News and Yahoo News plust a whole host of authorative sites. Another thing to think about are the sites that scrape and use for news to blog about which can bring in a whole other set of links you wouldn’t have otherwise expected. All in all if you want an effective link building campaign this is really not to be overlooked! Let’s take a look at all the various packages PRWeb has to offer.

Tagged Link Building, press release, press release distribution, prweb, prweb.com

Link Building With LaunchFeed.com

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October 25 | Link Building | Ryan Clark

I was scanning a few top rated sites lately for new places to get backlinks and came across a cool little website called Launch Feed. This new service is great for two reasons, one it’s absolutely free, as well it provides a do follow link! It’s pretty straight forward so all you have to do is submit your url, write a description and let the good times roll. If you want you can write a review or promote your page to get your readers to submit reviews for you. I’d like to thank Mubashar Iqbal for programming this out of his labour of love and making this tool for free. So if anyone needs some programming done, you can contact him over at his software companies website, Suffolk Software. So enough of my blabbing….go ahead and get yourself signed up.