Link Building

Twitter Adds Embeddable Tweets

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May 5  |  Link Building  |   Ryan Clark

So the news has hit the web that Twitter is now allowing you to embed a tweet via Twitter…so what does this mean for link building? Well as of right now the Blackbird tool wasn’t working, most likely due to overuse so my testing is limited at this time. I’m hoping to get your folks commenting about this, so anyone who has tested out this feature let me know. You can see from the Mashable article that the link is nofollowed in the embed, but who knows how this will be affected on other sites, or if it will remain always nofollow. Regardless it is a link, and it will open the world up to a whole whack of link building opportunities…exciting times folks!

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BOTW Coupon Code May 2010 25BUCKS

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May 4  |  Link Building  |   Ryan Clark

If you’ve been thinking about getting listed in one of the oldest and most authoritative web directories of all time, then now is your chance on the cheap! For the entire month of May, BOTW will be having a $25 USD off sale to help ready you for some summer business. If you’ve been enjoying the pleasure of “Google Fluctuation”, you might benefit from the live love passed on. I recommend you submit only quality sites such as your business website, blog or or social media application. BOTW does require human validation is why they have kept the quality up for over 15 years and running.

Coupon Code: 25BUCKS via http://botw.org

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Link Builders Toolkit For Your Business

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April 27  |  Link Building  |   Ryan Clark

I recently had the pleasure in reviewing Mark Thompsons new link building goldmine for businesses of all sizes. I imagine Mark’s target market are the smaller to medium sized businesses who don’t have the budget for a consultant, or in house SEO. Instead, if you have sometime and Internet know-how, you’ll be able to kick off a pretty damn impressive link building campaign all on your own.

This toolkit is designed to make link building a straight forward process with an easy to follow system that you can manage on your down time. I’d recommend setting a goal for doing only so many tasks per day, getting in done in the mornings, your lunch hour or after hours. After a couple months your site should be dominating the local search market, your niche or whatever you’re going after.

What I really like about the toolkit is the diversity. You get the usual good stuff like directories, bookmarking sites, PR sites, coupon sites and SO much more. The second best part? All of it has been filtered for quality so you know you’re not wasting your time submitting to low end websites.

  • Over 160 Blog Directories (Download the Blog Directories Tab for Free!)
  • Over 30 Classified Sites
  • Over 100 Content Sharing Sites
  • Over 80 Coupon/Deal Sites
  • Over 400 Directories
  • Over 40 eBook Sites
  • Over 25 Event Sites
  • Over 30 Forum Sites
  • Over 50 Local Sites
  • Over 40 Photo Sharing Sites
  • Over 35 Podcast Sites
  • Over 300 PR/Article Submission Sites
  • Over 35 Q&A Communities
  • Over 65 Review Sites
  • Over 60 RSS Submission Sites
  • Over 50 Social Bookmarking Sites
  • Over 50 Social Community Sites
  • Over 45 Shopping Sites
  • Over 35 Twitter Sites
  • Over 35 Video Sharing Sites
  • Over 60 Free Website Creation Sites
  • Over 15 Wiki Sites

As you can see this is a killer list that will take some time to complete.  I highly recommend taking the time to put the effort into your link building time here, and make sure to create quality content to spread around. A lot of these link building methods will require the content, so be prepared to factor that into either cost or time on your behalf. When you think about it, it’s still WAY cheaper than hiring me or another consultant.

Website: http://www.stayonsearch.com/link-builders-toolkit
Twitter: Stay On Search
Cost: Currently 30% off for only $17.49 USD

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Conan + Twitter Office = Linkbait Wet Dream

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April 23  |  Link Building  |   Ryan Clark

picture courtesy(Mashable)

I just read about how Conan O Brian dropped in on the Twitter HQ’s in San Francisco earlier this morning, and it got me thinking. Can you imagine if you had access to this kind of viral marketing? I’m going to be watching closely what impact this has on not only Mashable, but Twitter link wise. I’m really interested to see how many links this will net them in a 24-48 hour period, what do you folks think? I would be a happy man to not have to worry about link building with this kind of networking going on, so is this making any of you think?

I imagine if you’re in the local search market, even a little interview with a local celebrity would go a long way in your linking efforts. This is the type of marketing I like to see happen for a few reasons. This isn’t costing them any money, your users do the link building for you and you’ll even enjoy some branding in the process. Last but not least, you’re also doing something your competitors most likely cannot copy. That marketing, and those links will be a wicked asset to your online ranking efforts and keep the competitor’s in your dust.

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Vancouver Link Building & Social Media Marketing

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April 21  |  Link Building  |   Ryan Clark

I just wanted to let anyone and everyone in my hometown of Vancouver BC Canada about my local services. I work with a few clients here and would love to work with more. I do travel on site out of town, but it would be nice to get the chance to help local businesses succeed in a tough marketplace. The marketplace here is booming, and with the 2010 Olympics come and gone the economy is still speeding along. I’ve done a lot of Hotel SEO for local clients and I cannot believe the global response, especially from China. I cannot tell you how hard it is to do SEO and link build for the Chinese language, that and of course Japanese. Those are just some of the strategies and borders we’ve had to hurdle for our clients.

We utilize advanced, high quality link building and social media marketing tactics to dominate the local search market. We also plan, adapt and attack the global search world to maximize your ROI. We can also help your business reach out to the local community and connect with your customers online and now in real time. With the ability to work within a meeting distance allows for a more fruitful experience. Our only goal is to make sure your business gets its voice heard within the Vancouver search area, or anywhere within beautiful British Columbia.

Get In Touch With Us Today!

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Building A WikiWheel For Links

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April 13  |  Link Building  |   Ryan Clark

Link building using Wikipedia is a great idea but it’s really hard to do; the good news is, there’s a new way to build wiki-style links. Wikipedia has spawned a crop of smaller wiki sites (wikihost, wikizoho, wikispaces, etc.;) if you creating enough of these wikis with original, high quality content, you can start to link them to each other and back to your website. This is a new link building strategy that I call building a WikiWheel.

The difficult part about building a WikiWheel is finding the best wiki pages to use. Some have “nofollow” tags on embedded links, while others don’t. A lot of them are primitive, with poor user interface designs and application bugs that present a major obstacle for users. Then there’s the devil that lurks on some wiki pages: the overbearing, self-righteous mediator who will delete your wiki (and all your hard work) at the slightest inkling that you may be building links or promoting a brand (ahem, wikispot.) With so many potential roadblocks, WikiWheel novices may struggle; this is why I created this list of wikis for all of you link builders, which includes my personal reviews and advice on a slew of wikipages.

Most eligible wiki sites for building a WikiWheel:

My Favorite “Do Follow” Wiki Sites:

Wiki.zoho.com – Wiki.zoho.com is a great wiki site to use. Each user account on wiki.zoho is allotted two wiki pages for free, and it has a WYSIWYG editor (which makes adding content and links easy.) I found that the software was reliable and bug-free; plus, there are comprehensive permissions settings that allow you to restrict who can edit your page, while still allowing the public to view it. Embedded links are indeed followed, so be sure insert a link to your website. Keep in mind when using this wiki that your user name will be used as your URL— so don’t forget to use keywords in your account name when you sign up.

Wikidot – Wikidot is another wiki site where embedded links are followed. Like wiki.zoho, this site lets you choose your wiki site url and has a WYSIWYG editor format. It allows you to add tags so that your wiki may be more easily found by searches according to related keywords of your choice. Permissions let you restrict editing access without restricting viewing access to maximize public visibility. The user interface works but can be a little tricky to maneuver at first; tip: the “edit” button that allows you to add new content is on the bottom of your wiki page; the call to action here is quite subtle.

Pbworks – PBworks is another “do follow” wiki site. It allows you to choose your url and has a WYSIWYG editor. Adding images is slightly more challenging on this wiki, though, because there is no WYSIWYG icon that facilitates it. Permissions options are the same as wikidot and wiki.zoho—great! The user interface design is well done and makes it fast and easy to build a wiki. You can also add tags to categorize your wiki.

Metadot.net – This wiki is a beta version, but I’ve not encountered any problems or bugs when using it. The interface isn’t difficult to maneuver but also isn’t as clear and simple as some of the other wiki sites like PBworks. The WYSIWYG editor allows you to add images via a site URL, so you don’t have to go through downloading and uploading. It’s easy to place pictures to make the page look how you want it to. It also gives you the option of using H1-H6 which yields added SEO power if you use keywords in content headings. Again, this wiki follows embedded links, so be sure to link it to your homepage when you link up your wikiwheel.

My Favorite “NoFollow” Wiki Sites:

Wikispaces – Though this wiki site does not follow embedded links, it’s one of my favorites to use because of its great interface and reliable functionality; it is super-intuitive and user-friendly. Wikispaces auto-saves your work as you add content, lets you pick the site URL, provides a free 30 day trial for each registered account, and has a quick sign up process. It has a WYSIWYG editor, and the permissions let you keep the page public for viewing but locked for edits.

Wetpaint – Wetpaint is completely free to the public, but the permissions settings leaves page edits open to other Wetpaint writers. I love how fast and easy the sign up process is; you can sign in via your twitter, MSN live ID, or Facebook account. The modern interface design features a really simple toolbar for adding content and a great selection of built-in templates to style the appearance of your page. You can create your own URL and import images from anywhere on the web without worrying about copyright issues because it lets you insert the source URL.

Intodit – Intodit dubs itself the “easy wiki,” and it couldn’t be more true; the usability factor is top-notch, right up there alongside Wetpaint. When you select your URL you can use hyphens, which many wikis don’t permit. It allows you to enter tags for wiki pages and pictures, specify H1-H6 headings in the WYSIWYG editor, and insert all different types of media with the click of a button. Sign up is really fast and easy,– it doesn’t even require an email address confirmation. There’s a lock icon that you can select in the content section of your wiki , but I’m not certain if it prevents others from editing it.

Some other “nofollow” wiki sites that get indexed and are visible to everyone on the net are wikia, wikihost (uses its own markup language,) and wiki-site. If you want to find more wiki sites, check out wikimatrix.com, a huge online index of wikis where you can search based on desired features.

Finally, be sure the wiki sites you use to build your wikiwheel always have the following characteristics:
– Choose your own URL, especially with hyphens

– WYSIWYG editor/simple way to add content

– Add a link to the wiki; HTML is permitted if there’s no WYSIWYG editor; at the very least, a simple mark up language to permit easy link insertion.

– Permissions settings, preferably ones that allow you to lock page content so others can’t edit it but everyone can still view it; public visibility is really important

– Tags that let you label the content of the page with key terms are a nice bonus

– Don’t require you to download any application software; wiki page has its own server

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This guest blog post is written by Alexandra Stetson; Alex is an online marketing specialist at Fresh Tilled Soil, a Boston SEO company. You can follow her on Twitter for more link building and SEO related tips @marisol1986.

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Link Building With Nudges via SEOmoz

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April 13  |  Link Building  |   Ryan Clark

 

I really enjoyed Rand’s talk for this episode of Whiteboard Friday which goes into detail into something called nudges. Most of you by now are asking yourself, “what the heck are nudges?”. While I won’t go into much detail, I’ll let Will Critchlow do that for you since he kicked it all off.

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Link Building With Event Websites

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April 12  |  Link Building  |   Ryan Clark

I’ve finally got a useful post for you folks to go out and build some links for your business that will give you some extra link love. I’m a huge fan of finding an avenue that lets you build a few quality links and provide a future source of link acquisition for your company. Most businesses have some sort of event happening once or twice a year so why not utilize that to build some links? I’ve found a handful of choice websites that let you do just that, so make sure you think about these sites the next time you plan an event.

One of the clues some of you will pick up on to further your event marketing ideas is of course backlink research. I am providing you guys with an extensive list for marketing an event, so why not find the hidden gems I’m not blogging about? Where should I start you ask? Well I recommend heavily analyzing the link profiles for venues, especially the largest and most popular spots in your city. This should lead to a plethora of ideas for getting venue links so your can better position yourself within your niche.

The social event websites are all free and provide quite the service so make sure you do not waste their time by spamming these sites. Since it is quite business oriented you won’t be able to get away with much ill gotten behavior, so I’m comfortable dropping this fine list on you all. If anyone has a great event site that I missed, and would like to be listed, then drop your link off in the comments and I’ll get around to adding it when I have the time.

The Goods: Social Event Networks:

Thescene.com is a site you’ve most likely come across in your attempts to figure out what to do during any given weekend. The site is completely dedicated to events and the layout allows for an easy read, plenty of awesome content and will allow you to build some quality content. Your events and venue can have a page that does include a followed link back to your website. The key here is to hopefully have enough events and activity to stay indexed to keep that link juice coming.

UQevents.com is another superb looking event website that has just about every feature you’d want in a site like this and then some. This event site is quite active and the interface for setting up an event is very easy, so there is no excuse for not taking advantage of this site. You as well get a followed link back to your venue or event so it makes sense to re-use this site in the future and build up a strong account. I personally love the way this site is designed and functioning, and personally use it on a weekly basis to grab my local events.

Yahoo’s own Upcoming section has been kicking for a long while now and is a highly traffic’d web application they’ve got going on over there. The system is quite user friendly, interacts with your Yahoo account which everyone should have by now…if you don’t, where have you been? If you are the venue owner and haven’t included your location here then get your ass in gear. You can grab followed links to your venue and event within the listing which is bloody killer knowing where that link is coming from. Keep in mind event listings might not stay there forever, or even indexed, so the venue itself will get more value out of this site.

Going.com is one of the hottest looking event sites on the market with all the bells and whistles of a social network. Did I mention they also have a very active iPhone application? To top it all off events and venues can and will get the benefit of the followed link on your listings page. Going gets a good amount of traffic according to Alexa, but I imagine that`s not even coming close when you factor in the mobile application and RSS subscribers.

When.com is another slick and easy to use event platform that has some sort of relation to Going.com. I say this because of some linking they have going on, as well as their platforms both seem to be the same CMS, or at least a spin off of it. When.com provides all the usual goodies that are the same as the other sites which includes followed links, social media tools and a decent sized user base.  I didn’t see a mobile application for the events and they did appear to have some widgets you can use, but the link was 404ing at the time of me writing this post.

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Resources:

More Event Sites:

– http://www.scenepeek.com
– http://eventful.com
– http://www.eventsbot.com
– http://zvents.com
– http://youreventhub.com
– http://explocity.com
– http://culturemob.com
– http://www.clubplanet.com

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