For those hotels still wanting to get marketing on Foursquare, or those unsure if it’s worth it should quickly watch this short video. Taken at SMX West recently, Bhawna Sharma talks with Foursquare’s own Tristan Walker about the specific benefits. As you know, we do a lot of hotel marketing and Foursquare is a gold mine for regular business use, driving into their API for advance use or coming up with unique link bait that works from their platform. At the very least, get your hotel in their system and build that venue page because you’ll at least get a nice link and the attention of current users.
hotel
Hotel Marketing Benefits With Foursquare
1 Comments
October 29 | Social Media Sites | Ryan Clark
Tagged foursquare, hotel, hotels, social media marketing
Miramonte Resort Social Branding: Luxury Resorts Take Note
May 19 | Brand Building | Ryan Clark
Luxury hotels and resorts seem to be a little slow and pokey to embrace social, and sometimes it’s hard to get them in a groove as a client. I wanted to showcase a luxury resort we are not affiliate with, and hopefully inspire your team to get caught up. What I liked about the Miramonte, besides its location and amenities, was it’s social media efforts on a plethora of social platforms. I also wanted to get across that not everything needs to be viral or link bait, but just solid content that gets your message across. Hopefully the folks who run the Miramonte don’t mind me using them as an example, but I couldn’t resist as they’re doing a damn fine job.
When you’re a luxury resort of sorts, you’re already a sought after experience that hopefully alone is enough to get a viral effect going. Strutting your stuff across a few of the top social media platforms should be a kick start to an easy social marketing campaign. Your pictures, HD video, deals and celebrity visits are all bases you should have covered. The Miramonte has a great thing going on with their social media efforts, and while it may not be of rock star status yet, they’re heading down the right path. Let’s take a look at just some of the efforts that are driving them businesses through social interaction.
The Blog:
Of course a good blog is in order and the Miramonte is doing an ok job on their blog. While I think a good dosing of images and video could be added to make it more vibrant, they’re getting in solid content for the search spiders. It seems their Facebook Page is getting all the pictures, videos and social interaction and that’s a trend we’ll see more of down the road. We all know more people spend their time on Facebook than any other site, so this may be a sign of the times for blogs (in certain industries).
What they do different than almost all other resorts we’ve seen or worked on is offer people to guest blog. This was a nifty feature to have found and I think it’s a brilliant step to better selling their service. Just imagine your blog getting free great content from the people who pay to stay…just awesome!
Youtube:
Just about any luxury resort is worthy of video marketing mainly because each place is usually stunning. The Miramonte has a crazy nice location just two hours outside of LA, and they took advantage of this with a great mini video. You’ll see below that it’s nothing crazy, just shows off what they’re all about and even some summer deals. This kind of video marketing should lead to a lot of sales if they keep it up! This one was done by Point 7 West.
Twitter:
A lot of people struggle with Twitter, especially if they don’t have a dedicated marketing team. I can see how people don’t get involved, but in the hotel world that can be a huge mistake. The more social you can be the better off your business will be as well. The folks at the Miramonte have definitely been active here and what I liked especially about their Twitter stream was the direct interaction. Most companies just stick to tweeting their latest blog post or a deal, both of which there is nothing wrong with, just don’t make this your bread and Twitter butter.
Twitter is a great way to bridge the gap with your customers, both potential and past. It’s also a great way to get people to return by constantly being in their brain. We’ve even had a lot of success by firing off special deals and coupons to individual Twitter users…and it bloody works!
Facebook:
I really really liked what they’re doing with their Facebook Page. It goes beyond the normal wall posts and they seem to be really embracing a lot of features. You’ll see from my amazing Photoshop skills on all the features they’re taking advantage of(such as Reviews, Book a room, Youtube, Photos, Blog, Active Wall). This is all really good stuff and this is an area I want our hotel clients to take note of, as well all you hoteliers reading this post.
Since I’ve never been in contact with them I have no idea how that Book A Room feature is working for them from the Facebook Page. I can safely say that not including this feature will leave you at a loss, even if you only make one sale a month. From what we’ve seen on our end with other clients, the direct social contact through Facebook leads to a way higher conversion rate.
Foursquare:
Last but not least on the list to mention is Foursquare, and I honestly didn’t expect to see the Miramonte so active on here. Bravo! Their hip clients are checking in at a very good rate here and that’s all you can really hope for. If I were to offer any advice here it would be to jump on the mayor deal marketing opportunity. Besides that you can get a link from your venue page so why not utilize that and add a little more diversity to that link profile?
Foursquare doesn’t take much effort and if your mayor deal is attractive enough, you can pretty much set it and forget it. Make sure you befriend people who check in as well which goes to show you’re a company with real people behind it, and that you actually care.
Well I hope this inspires, helps and encourages a lot of you folks out there. As always, I’d love to hear comments, suggestions and tips regarding anything talked about here. If anyone from Miramonte wants to pipe in then we’d be more than thrilled! For the rest of you folks who are near LA and need a pampering, then check out their spring specials and deals.
Tagged hotel, hotel marketing, resort, resort marketing
Hotel Link Building Resources
January 29 | Niche Link Building | Ryan Clark
I’ve been wanting to do more work in the hotel marketing arena so I thought I’d stir up some link building ideas you can use that I’ve found useful in the past. If you’d like to explore these ideas further then consider working with us to expand your hotel’s business both locally and beyond. There are a lot of ways you can build links in this industry and I wanted to show you a few that you may have overlooked.
Marketing a hotel can be a daunting task because no matter where you are, you have active competition that’s always trying to out do you. If you’re a hotel in a small area ranking well can be absolutely crucial to your survival in a local area. I’ve worked with a few hotels before and the one thing I have come to realize is that you need a good mix of link building and social media marketing.
There are a lot of things you can use I’ve already blogged about, or other link building posts that can apply to your hotel’s marketing strategy. While you can use a press release service to get some news out just like everyone else, you can also make use of hotel industry specific news sources. These are links privy to the hotel industry so you know you’re getting targeted links from great news sources.
Hotel PR Services:
These hotel specific PR services are a great way to reach the who’s who in your industry while picking up some links along the way. I’d try and put away the budget to do a press release every time your hotel hosts an event or conference. While some of these wire services may not snag you a link in the release, you may get a link from a site reporting on it. You never know until you try!
http://www.hotelresource.com/Info-net_add_content.html
http://www.hotelnewsresource.com
http://www.hsyndicate.org/news.html
http://www.hotelsmag.com
http://www.hotelmarketing.com/index.php/content/submit-news
Backlink Analysis:
Mulling over backlink data is only fun for those who enjoy perving on websites link portfolios…I still recommend thoroughly going over everyone in the top 20 for your target keywords. Then once you’ve gone over and obtained any goodies from that, do the same for another 20 hotels in another city/country/place. This may yield you some link opportunities that you can use for yourself. If it brings you nothing then blame it all on me and curse the day you ran across this post.
Get Links From Partners:
Almost every business is able to leverage some links from partners it may not even realize it has. Hotels are able to do a lot of things to build links steadily over time. Sometimes these opportunities come along for a certain event so try and keep your mind on the target. You really want to be on the lookout for these link opportunities because these are quality links your competitors most likely cannot copy. Some ways to explore partners for links are;
– get links from conferences or conventions you`re hosting which can lead to bloggers linking to you in most cases
– use weddings as an opportunity to get links from wedding sites, tweets and other social media means
– somehow try and get a celebrity endorsement
– invite local bloggers to come stay and write about their experience at your hotel
– make videos and get links from social video sites
– offer discounts to students and try and get .edu links
– partner with local restaurants for promotions and for links
– partner with real estate agents in your area. They sometimes have out of town clients coming in to see property and they could be recommending your hotel with a link from their site.
– do you outsource your cleaning services and does that company have a website
Hotel Business Directories:
There are a bounty of hotel directories out there with most being not the highest quality, there still is a decent amount of links to be had. So not only are there hotel specific directories, you can cross over and get listed in some of the most authoritative travel directories.
http://www.hotelresource.com/
http://ehotelier.com/directory/addlink.php
http://www.websitesofhotels.com
http://www.hotelandtraveldirectory.com
What type of hotel/motel/B&B/boutique are you? Take that into consideration as well because there are a few great luxury hotel sites out there you can get into.
http://www.directoryofhotels.com
http://www.mrandmrssmith.com
http://www.drakeandcavendish.com/suggest-hotel.php
If you’re a Bed & Breakfast then you also have an angle to work here with tons of niche specific directories such as;
http://www.bedandbreakfastdirectory.org
http://www.globalbedandbreakfastlinks.com
You’ll be able to sniff directories like these for cabin rentals, vacation homes, resorts and the list goes on. Keep in mind a lot of directories you’ll come across will cost some money or require a link back, so don’t expect a whole lot of magic to happen.
Hotel Social Media:
I could write so much on this topic so I’ll try and keep it short, simple and to the point. There are now hundreds of social media/network sites for travel so you are going to be busy for the next year straight. Some of these sites will allow links so keep your eyes peeled. Mainly you’ll want to be active on these sites to reap the rewards of becoming a trusted voice in the online travel community.
Most of these sites are review sites that are backed by your affiliates so you’re mostly only going to be able to interact with customers. If you’re skeptical about devoting someone to social media for your hotel give it a try for 2-3 months and see what kind of results come out of it. It takes a little while to get the ball rolling but once it does you can start to streamline certain aspects of it.
http://www.igougo.com
http://www.likeme.net
http://www.geckogo.com
Hotel Coupons:
If you have an online booking engine of sorts or feel like running a coupon the good ole fashioned way then you have plenty of link building options. Coupons can be a big hit if you’re on some of the bigger sites, so getting a link is just a bonus really. There are dozens of coupon sites and forums and you can find lists already made by other people through Google Blog Search. Be sure to get on these though;
http://www.retailmenot.com
http://www.savings.com
http://www.couponchief.com
http://www.couponshare.com
Widgets & Apps:
If you have a programming budget that’s big enough to tackle an iPhone/Blackberry/Android/Wordpress/Facebook app then I say go for it. If you can get something cool and unique done you’ll be able to grab links from all sorts of places. App review sites are a good place to start and you could also drum up some business via the mobile web.
I’ve seen a few hotel booking widgets that would just list the lowest price or best deal with no ties to an affiliate program. The boutique hotel wasn’t big enough to have its own affiliate program so they were just straight up marketing with a widget on local blogs. The links they gained from it did all the good little things they’re supposed to, rank you higher.
Hotel Link Building Resources:
– Link Building Case Study for Luxury Hotels
– 5 Link Building Strategies For Hoteliers
– Link Marketing For Travel & Tourism Businesses
– Travel SEO Internet Marketing Guide
Tagged hotel, hotel link building, hotel marketing, hotel seo
