While I’m all over the map when it comes to branding your business, I’m trying to keep up with all the tactics going on these days. Youtube “sensation” Antoine Dodson has somehow become famous, and I’m sure you’ve seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me…I even saw him on TMZ the other day although I don’t like to publicly admit I watch the show from time to time. The company behind The Sex Offender Tracker App pulled a good move by hiring Antoine because it will entertain the fans, and it will annoy the hell out of everyone else! Any press is good press, so when Forbes.com started bitching away they helped sealed the success of this app for now, as well as a little help from me of course. This is another great example of branding that brings in all sorts of citations from Twitter mentions, thousands of links from blogs and of course links from the biggest and most authoritative news sites on the web….bravo! If you’re company is still just trying to build anchor text link after anchor text link then wake up and realize more needs to be done.
iphone
Atomic Tom Performs With iPhones On The NYC Subway
The phone wars are taking it to the streets these days and while this isn’t the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I’m a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC is obviously the best place to try this out. Atomic Tom apparently had their gear stolen so rocked out on their iPhones instead. Both parties involved in this should stand to make a good ROI on this video just from Youtube alone. The hype has also stirred up a lot of Twitter chatter, and tons of links from blogs within the entertainment and tech industries. Moral of the story? Do something different!
Remember the Milk.. and a Whole Bunch of Other Stuff
I just wanted to quickly give as much praise and props to the folks who’ve created Remember The Milk. I have come to realize how handy this web and mobile app is to keep my personal, and professional life in check. Sadly our human brains don’t utilize its full potential, so who couldn’t benefit from this? There is a free version of RTM, as well as a $25 USD/Year price for the pro account. You can also get the iPhone app, it’s on Android as well as a Blackberry app to keep track of things on the go, although it also comes at a price, it isn’t very much. Sadly, our new staff member Simon is left out of the fun since his Palm Pre isn’t quite cool enough to play along.
PokeSEO Goes Live
The world finally has its first SEO application for the iPhone thanks to Tanner Christensen and John Cotant. PokeSEO is its name and on the go statistics is its game. I know that most of my readers are most likely the same as me, and are heavily addicted to stats. With PokeSEO you should be able to get your fix anywhere you can find a wifi connection.
I wanted to write about the app mainly because Tanner and John put in a backlinks feature which caught my eye. So what does PokeSEO do? It’s simple and it’s beautiful because you get on the spot statistics like a site PageRank, as well you get backlink numbers from 4 of the major search engines. The backlink data comes from Google, Yahoo, MSN and AOL. To top it all off you can then fire off a report to your clients, yourself or your boss on the weekend while you’re on the golf course.
PokeSEO also automatically updates with fixes and new features so you never have to worry about re-downloading the latest version. As most iPhone apps, you don’t have to pay much to get a lot and you can have this app for only $1.99 USD!
I have 5 promo codes. The first 5 people to tweet about this post and then email me will receive their promo code. If you’d like to get in touch with the fine folks that put this app together then you can DM them on Twitter.
