Link Building

SEMpdx Link Building Six Pack of Speakers

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February 5  |  News  |   Ryan Clark

I just saw this mini conference being held by SEM Portland on the 9th of February….so only a few days folks. I’ll hopefully catch anyone in the area who hasn’t heard of these folks just in case they want to catch what looks like an amazing panel of speakers. I’m almost on the verge of catching a flight since it’s only a 60 minute one from Vancouver here, but work is keeping my bogged down as usual.

What made me want to write about this event was the link building topics being discussed. Instead of the usual boring basics it looks like they’re going to be getting into it deep. As you can see from the list of guest speakers below there is no shortage of talent.

On February 9th, a panel of link building experts, will take us through:

  • Getting between the cushions: Finding links where they’ve always been. – Ian Lurie – Portent Interactive
  • Writing & Promoting Link Bait – Scott Fish – EngineWorks
  • Utilizing your existing network for links – Blu Drobushevich – Amplify Interactive
  • Automating Link Building (tools, widgets, etc.) – John McPhee – Anvil Media
  • Building Links to Your Links – Scott Hendison – Search Commander, Inc.

Check out the rest for details, hotel information and the really affordable costs – http://www.sempdx.org/blog/events/february-event-link-building-six-pack/

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This Week in Link Building Feb 2010

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February 4  |  TWiLB  |   Ryan Clark

It has been a very long while since I’ve posted in this category so it’s about due time. There has been a steady stream of really high quality link building posts out recently so I’ll try and link the cream of the crop. Wiep does this consistently so for a much better set of weekly link building recaps be sure to check him out. I have a couple really good posts coming out so this is just filler for now.

1) How to Drive More Links Via Public Relations via Buzzstream

2) Linkfromdomain – A Linkbuilding Tip For Use at Bing.com via Will Critchlow

3) An Experiment in Paid Link Building Tools via Melanie Nathan

4) Linkable Asset Inventory: A Starting Point For New Link Building Campaigns via Garrett French

5) Hotel Link Building Resources via Linkbuildr

6) Pulling A Kesey (Or Link Tripping Filters) via Linkspiel

7) Link Building Gems from User Behavior Patterns via Jennifer Van Iderstyne

8) Things to consider when adding Linkbaiting to your Online Marketing strategy via Fresh Egg

9) The Most Effective Approach to Contacting Link Partners for Authoritative Links via The Gman

10) Sticky-Wiki Dos and Don’ts: How to Improve your Chances of Maintaining an Incoming Link on Wikipedia via Ann Smarty

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How Does Google Treat Links From Social Sites

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January 14  |  Link Building  |   Ryan Clark
Here’s the latest question that Matt Cutts got asked by Mani from Delhi. Mani is trying to see how Google treats links from social media sites like Twitter and Facebook…ok not a bad question. While it reminds me of the kind of crap you’d hear on Digital Point, it’s not a bad n00b question. What caught my ear was the point about how .edu and .gov links don’t pass any more value that some .com. So many people are under the illusion that extra link weight is giving to those domain extensions.

 

what a lot of people who are just getting into the world of link building must understand that it’s the domain’s overall stance that gives out a certain power of link juice. So why do people obsess about getting .edu and .gov links? Well that’s mainly because of the hype, but for the most part those .edu/gov pages have been indexed and around for years and years. Most websites don’t really deserve links from sites like these, and the spam to obtain them is going to do nothing but bring it all down.

What do you think?

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Preventing Naughty Link Builders With Bad Behavior

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January 13  |  Link Building Tools  |   Ryan Clark

You and I both know that there are a lot of excessive link spammers out there, especially when it comes to blogs. If you like at programs like Xrumor, they target weak guestbook scripts, insecure forums and out of date blog comment systems. I’m not sure why I haven’t heard of Bad Behavior until now, but it is definitely worth tinkering around with. There is a wordpress plugin for the likes of me and the other millions of users, but there is also some code to easily integrate into your PHP framework.

I’m planning on getting a forum of sorts going on here soon and the last one was overrun with link spam. Bad Behavior analyzes incoming HTTP headers, the IP address, and other data to determine if it is coming up rotten. Since it is mostly acting at the TCP level you don’t have to worry about the site loading slowly. They’ve tested it successfully on a site with over 100,000 unique visitors a day. There is actually quite a lot to the inner workings of Bad Behavior and they graciously have provided a wealth of information on how it works.

Bad Behavior complements other link spam solutions by acting as a gatekeeper, preventing spammers from ever delivering their junk, and in many cases, from ever reading your site in the first place. This keeps your site’s load down, makes your site logs cleaner, and can help prevent denial of service conditions caused by spammers.

This plugin is of course free and done out of hate for spam, so if you too hate spam as much, make sure to donate to their efforts. I’m going to be testing the plugin out over the next month so I’ll update this thread with any notes on how it performs. If you have any questions ask away in the comments and I’ll do my best to answer them.

Download Link: Get Bad Behavior Here
Blocked Googlebot Warning: http://expressionengine.com/forums/viewthread/63850/
Thanks to Alex from Application Developer who pointed out this to me.

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Akama The Open Business Directory

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January 10  |  Link Building  |   Ryan Clark

Here’s another quick and small update to keep you folks posted until my next big post is out this week. Akama is an old and still very well ranked business directory that has been kicking since 2001 and is a great place to get a company link. you may not get a targeted anchor text but no worries, you’re still getting a little link love. The directory is virtually spam free for an open directory and has over 90,000 pages indexed in Google, over 67,000 in Yahoo and only a couple thousand in Bing.

So if you have a legit company you’re more than welcome to submit your company profile and enjoy a whole range of profile features. I ask for the sake of Akama that you don’t spam anything that’s going to waste the time of the staff over there. It’s a free resource and it should be respected and used for only what it is intended for. I highly suggest you take a quick glance at their FAQ before filling out the company submission forms.

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Getting Links From About.com

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January 7  |  Link Building  |   Ryan Clark

It has been a long while since I’ve dropped a decent link building tip so I thought I would give you folks something to work with. One of the link building tasks you should always have in your sight is getting links from authoritative websites. These types of links are so coveted because they come from a source your competitor might be able to leverage. About.com is a wealth of high quality information that is written by people who know their facts. If you have SEO Quake for Firefox then I suggest turning it on while browsing the site. For those of you with that app, you can download the information here.

About.com has information on just about everything you can think about (no pun intended). What I like about this link building tip is that it can’t be spammed or scammed. If you have a valid resource in some form of media( widget, resource guide, video, unique product, etc), then you stand a good chance on getting your site a juicy link. I by no means have the intention of making lives of the editors more stressful with an influx to their inbox. So if you consider emailing them with a suggestion, make sure you aren’t going to embarrass yourself and ruin your chances. If you fancy yourself a guru in your niche you might want to think about becoming a guide.

If you don’t think your website/business/blog has the stuff it takes to be worthy of a link then there are a few things you can do. No, I’m not talking about bribery. Take a good long look at what kind of websites are linked to in not only your niche’s section, but on others as well. Although each section has its own guide, you should quickly see a pattern emerge. I mentioned earlier if you have something unique, you website stands a chance to get those links. For example, take a look at this page from the online business section of About.com. Here is another example of how a company’s website with a widget for their niche got picked up and linked to. If you think you have a better link to offer why not hunt down the guides email address and let them know. Most guides list their contact information so be polite and be honest.

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BOTW.org Coupon Just In Time For Christmas

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December 12  |  News  |   Ryan Clark

Well I wanted to give out some savings for my favorite web directory before they up the prices come 2010. BOTW is raising the roof on prices next year by a little bit, so now is the time to get in while the prices are cheap plus the 15% off with this coupon. This BOTW coupon is good until the last minute on December 31st, 2009.

I know a lot of you hear me praising BOTW.org a lot and it is for good reason. Earning your site a level of trust in Google is what good quality link should do, and this is a piece of the puzzle. The BOTW review process weeds out low quality sites so getting accepted here lets Google know your site is worthy of a little more trust. I’ve personally the positive results obtained from being accepted into this directory which is more than 15 years old!

Coupon Code: LINKBLD for 15% off botw.org

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MyGuestblog.com For Quality Link Building

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December 9  |  News  |   Ryan Clark

Anne Smarty wrote about this already on a post  called “Why Guest Blogging Is An Ideal Link Building Strategy“, so I won’t go too heavy into it. I’ve been using forums like Bloggeries to find my guest bloggers, but this new site hopefully will fill that void. My Guest Blog is a forum for networking with other guest blog owners. The site is just kicking things off but I imagine it will become a popular network hub soon enough, so join up and start earning some rep!

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