I really enjoyed Rand’s talk for this episode of Whiteboard Friday which goes into detail into something called nudges. Most of you by now are asking yourself, “what the heck are nudges?”. While I won’t go into much detail, I’ll let Will Critchlow do that for you since he kicked it all off.
I’ve finally got a useful post for you folks to go out and build some links for your business that will give you some extra link love. I’m a huge fan of finding an avenue that lets you build a few quality links and provide a future source of link acquisition for your company. Most businesses have some sort of event happening once or twice a year so why not utilize that to build some links? I’ve found a handful of choice websites that let you do just that, so make sure you think about these sites the next time you plan an event.
One of the clues some of you will pick up on to further your event marketing ideas is of course backlink research. I am providing you guys with an extensive list for marketing an event, so why not find the hidden gems I’m not blogging about? Where should I start you ask? Well I recommend heavily analyzing the link profiles for venues, especially the largest and most popular spots in your city. This should lead to a plethora of ideas for getting venue links so your can better position yourself within your niche.
The social event websites are all free and provide quite the service so make sure you do not waste their time by spamming these sites. Since it is quite business oriented you won’t be able to get away with much ill gotten behavior, so I’m comfortable dropping this fine list on you all. If anyone has a great event site that I missed, and would like to be listed, then drop your link off in the comments and I’ll get around to adding it when I have the time.
Thescene.com is a site you’ve most likely come across in your attempts to figure out what to do during any given weekend. The site is completely dedicated to events and the layout allows for an easy read, plenty of awesome content and will allow you to build some quality content. Your events and venue can have a page that does include a followed link back to your website. The key here is to hopefully have enough events and activity to stay indexed to keep that link juice coming.
UQevents.com is another superb looking event website that has just about every feature you’d want in a site like this and then some. This event site is quite active and the interface for setting up an event is very easy, so there is no excuse for not taking advantage of this site. You as well get a followed link back to your venue or event so it makes sense to re-use this site in the future and build up a strong account. I personally love the way this site is designed and functioning, and personally use it on a weekly basis to grab my local events.
Yahoo’s own Upcoming section has been kicking for a long while now and is a highly traffic’d web application they’ve got going on over there. The system is quite user friendly, interacts with your Yahoo account which everyone should have by now…if you don’t, where have you been? If you are the venue owner and haven’t included your location here then get your ass in gear. You can grab followed links to your venue and event within the listing which is bloody killer knowing where that link is coming from. Keep in mind event listings might not stay there forever, or even indexed, so the venue itself will get more value out of this site.
Going.com is one of the hottest looking event sites on the market with all the bells and whistles of a social network. Did I mention they also have a very active iPhone application? To top it all off events and venues can and will get the benefit of the followed link on your listings page. Going gets a good amount of traffic according to Alexa, but I imagine that`s not even coming close when you factor in the mobile application and RSS subscribers.
When.com is another slick and easy to use event platform that has some sort of relation to Going.com. I say this because of some linking they have going on, as well as their platforms both seem to be the same CMS, or at least a spin off of it. When.com provides all the usual goodies that are the same as the other sites which includes followed links, social media tools and a decent sized user base. I didn’t see a mobile application for the events and they did appear to have some widgets you can use, but the link was 404ing at the time of me writing this post.
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More Event Sites:
– http://www.scenepeek.com
– http://eventful.com
– http://www.eventsbot.com
– http://zvents.com
– http://youreventhub.com
– http://explocity.com
– http://culturemob.com
– http://www.clubplanet.com
Hey folks! I have been slow to update lately as it has been crazy busy, but I’ve managed to get a hold of everything and simmer it down. We do have a few new services out for our future clients to go over, and they’re reserved only for the best of the best! It has been a while since we’ve introduced new link building services into the mix so let me know what you guys think about this.
Keep in mind these services are for the elite and advanced webmaster in mind. Those who want to dominate Google so hard that it runs home crying to Al Gore. These link building techniques are so elite that I had threats on my life just from publicly revealing them to my clients. Check out each option that we are now offering below, and hopefully it results in nothing short of blowing your mind!
Reciprocal Link Building:
This method is just ripe for the picking! We will go out and exchange links with over 1000 websites so you don’t have to. That isn’t the best aspect of these services either folks, can you guess what is? We will rush your order and make sure you have 1000 exchanged links within 24 hours! I will even email Google personally to let them know that I’ve just got your 1000 recip links up on the board!
Price: $25,000 USD per Month
Xrumer Services:
If you run a business online you need links right? Well how does 200,000 links across the hottest foreign forums, blog comments and guest books sound to you? Our Xrumer services will blast your website to the top of the search engines…but only for a day. We request that our clients get an Xrumer blast to 200,000 sites many times a month to make sure you’re pleasing Google.
Price: $10,000 USD per month
Paid Links:
We all know Google loves links right? Well we can now buy links for you across all sorts of sites ranging from Gambling, Porn and White Power websites which will give you that extra boost. It doesn’t really matter where these links are coming from so we can buy you an endless amount of them providing you have the funds. Why bother building a natural link when you can pay for them? When I’m right I’m right eh folks?
Price: $50,000 USD per month
So there you have it folks, brand new services for April 1st from the fine folks at Linkbuildr. We asked Matt Cutts what he thought about these advanced link building services and he was so in awe, so shocked, so turned on by what we had to present that he was speechless. The only response we could get out of him while he sat there with his mind just totally blown;
I’m a huge fan of Wil Reynold’s work both on and off camera which hopefully doesn’t sound as weird out loud as it does typing it… Wil always has something new and unique to say which is why I’m reposting this video here to you folks even though he’s already blogged about it. This is a short six minute video that has more link building tips in it for businesses than most blogs I’ve seen on the topic. I won’t spoil the juicy morsels of information shared in here so you’ll just have to watch it yourself. I don’t know how Wil had the time to get so damn good at public speaking, perhaps I need to get out of my link building dungeon a little more!
For some reason everyone is press release crazy at this time of year so I’m always testing and trying out new sites. There are a lot of press release services out there so it’s hard to pick which one to go with, and it really depends on who you want to target. Chances are good that if your industry is big enough, there will be a niche specific distribution network out there to target. If you want to get some news out to as many people as possible, then you need to play some with of the big boys. I’ve recommended PRWeb many times before, and most of you most likely use them on a monthly basis.
I’m going to urge you to check over 24-7 Press Release for your next PR blast because they’ve got a whole other network you might want to tap into. These folks are one of the bigger players in the PR world and you get a pretty sweet deal out of what they charge. There are several press release packages that range from free to the mid hundreds which isn’t too much of a problem for most medium to large corporations. It also doesn’t hurt to take advantage of getting a link from their site alone which is quite authoritative, and is only going to do your link profile some good.
The different packages which you can see if my poorly edited photo can be seen here in better detail, but take a close look. Tons of affordable options to choose from but my choice would be the $139 package which gets you a nice report which is great for clients. The one thing I didn’t see listed in these options was the business directory that 24-7 Press Release has on their site. It is an extra cost but if you check out the indexing rate, Pagerank on the internal pages and the Alexa of these folks then you’ll quickly see it’s worth the cost.
I always like to go through the more popular categories of news releases and sniff out their backlinks to see how the news did for them. This should give you an idea of the type of sites you may have the potential to get your news listed on. You might even be able to sniff out a few places within your industry that you can submit your news directly to. There are always little link building gems to be found in your niche so make sure to give it a good look.
One of the TLD’s I haven’t really paid much attention to is the .int code. We’ve all heard the debates about .edu and .gov links being more juicy than anything else. While this is only true if the site itself has got all the right elements to be what is called “authoritative”. The one thing I noticed about most of the sites allowed on the .int domain code is that these are serious websites with a lot of trust. There are over 60,000 pages indexed in Google from the .int TLD which means there is definitely some room for link building if the shoe fits. Scoring a link from a site on this domain code will most likely only be possible for 5% of you, and you’ll need to hunt hard.
So why am I talking about this domain code at all? Well basically after some backlink profile snooping I noticed a travel site getting a link from a very juicy page. The .int domain code is reserved for international treaty-based organizations so you know that the chances of these sites being an authoritative source is very high. Just make sure to turn on SeoQuake if you have it to make life easier. I say that only 5% of you will be in the position to acquire links from these websites.
You’re going to have to dig deep to find ways to connect with these organizations, some you may have already worked with in the past. The only advice I can offer is to see how other businesses are sniping links and take it from here. This is something you can’t spam, and you know that if you qualified for a link it is coming from a trusted source. If you’re part of a very large corporation, then who knows what opportunities that are hidden out there in the land of .int.
There are a few things you can start checking (pr6 links page..not too shabby) out to give you an idea of the little gems out there. A good deal of organizations have a links and or resources page, so if your company happens to be involved why not see if you can get a link?
I just saw this mini conference being held by SEM Portland on the 9th of February….so only a few days folks. I’ll hopefully catch anyone in the area who hasn’t heard of these folks just in case they want to catch what looks like an amazing panel of speakers. I’m almost on the verge of catching a flight since it’s only a 60 minute one from Vancouver here, but work is keeping my bogged down as usual.
What made me want to write about this event was the link building topics being discussed. Instead of the usual boring basics it looks like they’re going to be getting into it deep. As you can see from the list of guest speakers below there is no shortage of talent.
On February 9th, a panel of link building experts, will take us through:
Check out the rest for details, hotel information and the really affordable costs – http://www.sempdx.org/blog/events/february-event-link-building-six-pack/
It has been a very long while since I’ve posted in this category so it’s about due time. There has been a steady stream of really high quality link building posts out recently so I’ll try and link the cream of the crop. Wiep does this consistently so for a much better set of weekly link building recaps be sure to check him out. I have a couple really good posts coming out so this is just filler for now.
1) How to Drive More Links Via Public Relations via Buzzstream
2) Linkfromdomain – A Linkbuilding Tip For Use at Bing.com via Will Critchlow
3) An Experiment in Paid Link Building Tools via Melanie Nathan
4) Linkable Asset Inventory: A Starting Point For New Link Building Campaigns via Garrett French
5) Hotel Link Building Resources via Linkbuildr
6) Pulling A Kesey (Or Link Tripping Filters) via Linkspiel
7) Link Building Gems from User Behavior Patterns via Jennifer Van Iderstyne
8) Things to consider when adding Linkbaiting to your Online Marketing strategy via Fresh Egg
9) The Most Effective Approach to Contacting Link Partners for Authoritative Links via The Gman
10) Sticky-Wiki Dos and Don’ts: How to Improve your Chances of Maintaining an Incoming Link on Wikipedia via Ann Smarty
