I imagine Rand had been getting quite sick of answering so many questions about PageRank and its (un)importance when it comes to SEO. So so so many people still think obtaining PageRank is the be all end all in this game, and that’s the last thing you should be worrying about. In this day and age, it’s all about great content and a well built website to make the rest follow. Rand does a really bloody good job of explaining the system for anyone else out there still wondering what to make of it all.
seomoz
Google PageRank Explained For Modern Times
Rand Talks About Preventing Link Based Penalties
It has been a while since I posted a Whiteboard Friday post from the fine folks at SEOmoz. So when I saw Rand rocking that snazzy sweater, I just new I had to do my part and share it here. I wish more people would watch this video because they have no idea the nightmare that is cleaning it all up. This video covers a whole spectrum of linking topics that will cause trouble, as well what to do to stay out of the black hole that Google can put you in at a moments notice. I highly recommend checking out their original post because they graciously provided a transcript.
Google Dropping Your Ecommerce Product Pages?
Google and Ecommerce have been doing a lot of fighting lately, and if you own an Ecommerce shop you know what I’m talking about. The single most problematic issue with an online shop is of course making your content pages unique. With the recent Mayday update affecting Ecommerce sites quite a bit, you now more than ever have to stick out from the pack. Rand from SEOMoz gets all the credit for this video in which he describes so many cool ways to spruce of those product pages. If you’re dreading doing this, just thing about the long term and how it isn’t going to get any easier.
Link Building With Nudges via SEOmoz
I really enjoyed Rand’s talk for this episode of Whiteboard Friday which goes into detail into something called nudges. Most of you by now are asking yourself, “what the heck are nudges?”. While I won’t go into much detail, I’ll let Will Critchlow do that for you since he kicked it all off.
Dealing With Duplicate Content
Well this repost of the video might be dupe content all on its own(lol), but I still cannot let you folks go without seeing it. Rand brings a lot of the issues and questions out in the open and I cannot think of a clearer way of getting the message. If you’ve been enjoying these Whiteboard Friday videos then check out the rest of them on Scott’s Vimeo account.