I’m currently writing an article on how big brands can score tons of links just by doing regular updates. I’m a Starbucks junky so I noticed the red holiday cups out and about first thing November 1st, and then I saw the news about it. I thought it would make for a quick but thought provoking post about how large companies can score links with ease. I also took a picture right now of my delicious Christmas Blend for those who are “too cool” for Starbucks and don’t know what I’m talking about.
If you go take a look at Google both in the regular area, blog search and discussions you’ll see roughly 50 thousand websites talking about it. That’s a lot of bloddy links, citations and social media buzz going about all for just a regular update from Starbucks. This is a perfect example of how you as a big brand can benefit from your fans across the web.
