I end up watching a few shows here and there in my downtime and always enjoy Entourage for its blatant but workable product plugs. There has been a lot of talk lately about building brand links, and I thought we could dig a little deeper into that using the show. If you’ve been following the latest season, Turtle has been trying to make his next business venture with Tequila Avion. It’s a new luxury brand on the market, and has been a heavy set feature of the entire season. I took a look at the company after watching the final season and learned that it’s still in its infancy which makes it a great case study waiting to happen. Apparently, the owners are friends with show producer Doug Ellin and didn’t have to pay a dime for any marketing…makes you rethink your social networking tactics eh?
Avion Tequila LLC was formed by a group of entrepreneurs and beverage industry professionals with the sole purpose of creating and developing a tequila that defines a new standard of quality and taste. The announcement was made by Ken Austin, Founder and Chairman of Tequila Avion.
A Brand Going Viral
Breaking into the Tequila market won’t be an easy task, but done right the Avion investors should be sitting pretty. Since they’re a company with a virgin backlink profile, and a viral snowball effect that is currently hurtling towards success, I’d keep my eye on them as a shining example. Companies in the position to utilize these types of marketing channels will win big online without having to steer down a blackhat path.
If you have SEOQuake installed, load it up and take a quick look at the natural links obtained from the whole process. If you take a look at Google Blog search you’ll also see tons of sites spreading the good word. So you know that most backlink tools haven’t even caught up with the viral link effect, and I’m quite excited to check back in a month from now to see how the growth is going…so nerdy and sad, I know. No wonder my friends say I need to get out more.
Of course you’ll find this social media savvy company on Twitter and is doing a good job growing the brand from there. While everyone tends to want followed anchor text friendly links these days, they’re not all the rage anymore. URL shortening and social media networks have proven that there is more than one type of link on the block. Do a search at any given minute and you’ll see fans of the show and brand tweeting about where they got the product, that they’re drinking it now and uploading tons of their own media. You really cannot ask for a more when it comes to marketing these days. We’ll see if I’m right, and we’ll put Google Trends on my side as well..just to make me feel better.
Since blogging, social networks and apps you can bet that Avion will be featured on just about every luxury, drink, food and celebrity blog. So how is this going to really make a dent within say, the Google organic results? Well first of all, their brand name has their target keyword in the name. So this means the domain, and on-page SEO will pretty much take care of itself. There will be no need for a company like this to need targeted anchor text links…but don’t get me wrong, those links wouldn’t hurt either. As it currently stands, Tequila Avion isn’t ranking well at all for the keyword Tequila, but it’s really too early to tell. I imagine with the final season of Entourage the company will enjoy enough of a push to obtain a strong enough link profile to rank.
I’ll do my best to make the time to bring you more unique brands taking advantage of what’s going on right now in marketing. I still see so much cheesy, lame and downright terrible marketing efforts taking place these days..it’s sad really. I’ll also do my best to update this post later on, so if you see my slacking don’t hesitate to get in touch with me or send me a menacing tweet.
Read a follow up to their marketing: http://www.linkbuildr.com/tequila-avion-brand-update/
I just thought I’d check up and see what has been going on with Tequila Avion since I last blogged about the sheer marketing genius going on. The Tequila has been mentioned on just about every celebrity blog, across multiple Tequila only websites as well as a plethora of high quality blogs. Their social media presence hit the ground running, and they’re still in the lead. I mentioned in my last post that it would take a while to crack the top 10 for the keyword Tequila, but it seems that things are looking brilliant for the company.
