Valentine’s Day is coming up whether you like it or not. Depending on which market you’re in, it could be a a good day for marketing not only in the link department, but in branding and social media as well. Companies selling flowers, candies, gifts and other romantic items have a slough of opportunities to take advantage of. I also look at it as a way to build some deep links to your internal product pages, something that is not always so easy to accomplish.
I always recommend to our clients to build a custom landing page for the day which can stand a chance for ranking, as well re-use over the years. This gives you a chance to build some strong link power to the page, and from there funnel that link juice into your weaker product pages. I love the idea for that, and the fact you can re-use the page next year and continue on in the same fashion. Take what you can from this and I hope this fake holiday brings your company some business, because that’s what it’s all really for after all.
Facebook & Twitter:
If you have a large following on these two sites then great, if not then make it another opportunity to gain more followers with your promotions. It’s nearly at the point where reaching individual people will be way easier through these social media platforms, so make sure your promotion involves being active on one of them. I usually recommend to our clients to make a contest up that involves Tweeting something, or at the very least, they have to be a part of the company Page to get in on the action. If you make the promotion involve user generated media, then you stand a greater chance of having your product seen due to the customer showing off their entry.
Coupon Marketing:
A quick Google search for Valentine’s Day coupons brings up all the usual suspect sites where you can submit your special coupons. This also will lead you to special coupon sites that only deal with this days deals. After some browsing down after the 3rd a 4th page it was also apparent that there were some old coupon pages that you could attempt a good old fashioned direct email campaign out on.
Google Discussions & Blog Search:
I’m a huge fan of Google’s blog search, and even more the Discussions section of their ever growing list of useful tools. A search here for Valentine’s Day Deals brings up over 250,000 results….needless to say that’s going to take forever and a day to break down by even a team of marketers. While this is an ok example, use my advice to sniff out the more niche opportunities within your companies market.
In Closing:
While this wasn’t a huge list, this should be enough of a start to keep you very busy from now until the 14th of February. There are other things you can do to attract attention, so get your thinking cap on and figure out what else lies out there. While I’m not the first to write on the topic, I can lend you some more help by linking these great posts on the subject;
– 20 Valentines Day Marketing Ideas for Ecommerce via Get Elastic
– 10 Great Valentines Day Marketing Tips via Flower Shop Network
– Valentine’s Day Marketing Ideas via Josh Whitford
– E-mailed With Love: Valentine’s Day Marketing Tips via Ecommerce Guide
– More Valentine’s Day Marketing Ideas via Gooruze
