Kudos To StopForumSpam.com

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November 15  |  News  |   Ryan Clark

As a forum owner and friend of forum owners I know how bloody hard it is to keep tabs on user creation, even with all the technology we have. Going up against paid forum link scammers and the likes of Xrumer can make one nearly give up against the dark forces. I recently came across the community over at StopForumSpam.com which is more than just a message board. With a large user base and robust API, you can now take a huge part of your life back while also helping their honeypot system suppress any future attacks on your forums. If you don’t have the time to take part in the overall community there, you can simply make use of the report a spammer form and be on your merry way. I really like the stats the offer as well which provide a nice visual aid to understanding where it’s all coming from;

The Sun Does Old Spice Commercial Parody..For Men

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November 14  |  Brand Building  |   Ryan Clark

I won’t go much into this other than the example of more great branding, this time The Sun’s Page 3 is leveraging a little spice to grab the attention of the world. I’m sure you all saw Sesame Street’s adaption using Grover, which was brilliant, and now The Sun has done what I was hoping someone would do…one for the guys. This video netted over a million views since I looked at it yesterday, and you can bet they’ll topple a few million by the end of this week, especially with the girl they used…hot damn! They should have added a link to their site within the video’s description, so hopefully someone from the web team reads this and gets on it. For the meantime, I’d keep an eye on their Alexa Traffic Stats, the Twitter chatter and if you want to see how many links it netted them, well you know what to do!

 

Business.com Directory Closing Down

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November 12  |  News  |   Ryan Clark

Well this must be great news for BOTW, but bad news for a lot of people who loved the strong link from one of the oldest and most authoritative web directories left. The long running Business.com directory has announced it will be closing its B2B section and integrating with Dex One instead….I imagine they were making millions still with the directory and the rest of the site, so it will be interesting to see how this works. From a branding perspective, I would much prefer to keep the Business.com name with the current setup, but they must have bigger plans in mind.

Dex One will continue to manage the Business.com site and support existing customers through an extended transition period. Following this period, Dex One will continue to control all rights associated with the Business.com brand and URL. Business.com customers with questions can call 1-888-441-4466.

I imagine Google Places and other local search is taking its toll on this style of site, as well as many other local business directories. I’m actually quite glad I never got into that niche myself. So if you were thinking about getting listed in here, I’m sorry to bring the bad news. You can however take a look at Best Of The Web as a healthy alternative to getting a juicy link if your site passes the human inspection.

Read The News Release: http://eon.businesswire.com/news/eon/20101110007059/en/dex-one/dexo/business.com

Can I Get 5000 Links Please?

13 Comments
November 11  |  Black Hat  |   Ryan Clark

I’ve been meaning to start up a more humorous themed post once a month and finally I found my first bit of bait. I have the link building keyword as one of my main columns in Hootsuite, and I always see the strangest freelancer jobs. This one stood out because it perplexed me, as well made me chuckle quite a bit. I also like how he wants 5000 links within a few days but requests no blackhat methods! I for one do not know many legit ways to get that many links quickly, nor would I want to. I thought you readers might get a kick from the list of demands needed to get this “job” done;

GUIDELINES:

– Absolutely no black hat or Grey hat tactics. We require white hat techniques only.
– NO ARTICLE or Directory Sites, No Comments,
– Sites have to be 4 Years old at least. And no registration modification of the domain in the last 2 years.
– Links must be strictly from: Google PR5+ pages (home page page rank, iframes, other page ranks do NOT count)
– Back link pages must relate to our site topic(diet, hCG diet)
– URLs must be live as soon as you create them
– Free one-way manual links.
– No subdomains, back links must be on a www.
– Links must be from English, languages websites only.
– Links must be permanent and static HTML. You agree to replace any links which are removed within 6 months after placement.
– Link pages and our text links must be visible, readable, indexable and do-follow.
– Linked sites must be search engine friendly, established and fully active.
– Pages must be indexed and cached by Google, Yahoo and Bing within last 60-80 days
– Domains must be from different IP addresses and different Class-C IP addresses.
– Only these domains .com/.co.uk / com.au /.gov/.edu/,de,.eu,org,.net
– Prefer high ranking Alexa sites.
– No article directories, link farms, forums, spam sites, web rings, gambling, or adult sites, or link directories.
– We reserve the right to cancel any link if not found suitable.
– Links that are not approved will have to be replaced by service provider.
– Reports must be submitted to us daily.

NOT ALLOWED
– No directory submissions, forum posts, article submissions, links from guest books, within newsgroups, yahoo groups, CL sites.
– No black hat and other unethical SEO. spam techniques. Only ethical work will be accepted.
– No links from rel=”nofollow” or “noindex” tag for pages themselves and for anchor text
– No robots.txt blocking, fake PR, banned by Google, Yahoo, Bing sites
– No use of automated software or bots.
– NO PING SITES.
– No links from under construction pages.
– No java links, jump scripts, framed pages, redirects, cloaking, CSS redirects, 301 redirects, dynamic links, flash sites/pages, hidden links, no string parameters, session ID’s, etc.
– No link farms and link exchange programs or web rings such as backlinks.com, Gotlinks.com, Linkpartners.com, LinksToYou.com etc., no rented links, FFA sites, illegal websites, hate-based websites, violent websites, cracking or hacking websites, no blacklisted or spam sites, links from “bad neighborhood” sites (e.g. link farms, porn and so on), ping sites, etc.
– No scraped content, mirror sites, orphaned link pages, link schemes and sites overrun with contextual ads, popups, ads, sponsored links, intrusive advertising, classified sites, labeled links, etc.
– No adult websites or with illegal content.
-Domain page and its URL must not contain words links and sponsor.
– No classified ads
– No dynamic links

So we can see here they’re either insane or really dumb to think this task will be completed properly. This also goes to show you why legit companies need to stay away from freelancer sites when it comes to hiring a consultant. This also goes to show you why Google has implemented anchor text filters within the last few years, and I can bet you this person will end up getting caught.

Anyone have any stories to tell about freelancer site link building?

Google Adds Rich Snippets For Ecommerce Sites

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November 7  |  Ecommerce SEO  |   Ryan Clark

One of our main areas of consulting we handle is Ecommerce which is, and has been the craziest area of marketing in the past couple of years…in my opinion of course. Times are changing fast within Google and it’s a completely different game as of late. With the Caffeine updates, more branding coming into play and all sorts of SERP tweaks how’s a webmaster to stay sane? To help grab some extra attention within the listings, especially if your shop has had some rough times in the past 6 months, Google has introduced rich snippets. I’ve just been getting clients to dive in and start playing with the feature, so I don’t have much of my own data to go on just yet. I’ve changed my shops so I’ll definitely take a deeper look into things after I’ve had a few more months of data.

All you have to do to get your product review information in your rich snippets is submit your product ratings directly in your feed. You can also work with one of Google’s reviews partners to submit your rich information. If you work with a partner, your reviews information will appear in rich snippets, and shoppers on Google Product Search will be able to see your full-length reviews on your relevant product pages, and they’re even branded with your logo. This is also another hint, in my mind, to get more of a focus on branding.

 

 

Antoine Dodson’s Sex Offender App Commercial

2 Comments
October 28  |  Brand Building  |   Ryan Clark

While I’m all over the map when it comes to branding your business, I’m trying to keep up with all the tactics going on these days. Youtube “sensation” Antoine Dodson has somehow become famous, and I’m sure you’ve seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me…I even saw him on TMZ the other day although I don’t like to publicly admit I watch the show from time to time. The company behind The Sex Offender Tracker App pulled a good move by hiring Antoine because it will entertain the fans, and it will annoy the hell out of everyone else! Any press is good press, so when Forbes.com started bitching away they helped sealed the success of this app for now, as well as a little help from me of course. This is another great example of branding that brings in all sorts of citations from Twitter mentions, thousands of links from blogs and of course links from the biggest and most authoritative news sites on the web….bravo! If you’re company is still just trying to build anchor text link after anchor text link then wake up and realize more needs to be done.

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BOTW Discount/Coupon 3 Days Left!

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October 28  |  Link Directories  |   Ryan Clark

My favorite web directory, Best Of The Web, has yet another discount in the works and it’s about to expire. I know a lot of people like to take advantage of a quality link from a reputable source, so now’s your chance on the cheap. The coupon code is SAVE20 and it will knock off %20 of the regular price which turns out to be a nice chunk of change. There are only three days left to act on this deal so decide quick or wait it out for the next discount run they usually do a few times per year.

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Atomic Tom Performs With iPhones On The NYC Subway

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October 26  |  Brand Building  |   Ryan Clark

The phone wars are taking it to the streets these days and while this isn’t the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I’m a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC is obviously the best place to try this out. Atomic Tom apparently had their gear stolen so rocked out on their iPhones instead. Both parties involved in this should stand to make a good ROI on this video just from Youtube alone. The hype has also stirred up a lot of Twitter chatter, and tons of links from blogs within the entertainment and tech industries. Moral of the story? Do something different!

 

 

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