Google Patent #20050071741 Analyzed

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May 18  |  Link Building  |   Ryan Clark

I thought this would be a good read for anyone of any skill level, link builder or not. Google has a lot of patents and I’ve been wading through them in what is left of my spare time. They usually give a good insight into what Google is currently implementing, and what they might consider in the future. This document, to the best of my knowledge, was created by the fine folks at SEOmoz, perhaps Rand?

Google Patents

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Social Whale App

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May 18  |  Twitter Marketing  |   Ryan Clark

I just watched this video presentation about Social Whale for your mobile phone. This app was started in 2009 by a few people in Greece, and has been in alpha testing stages to this day it seems. Twitter has created so many unique ways of communicating that the people at Social Whale decided to put something together. Watch this video to see what I mean.

Our idea is simple at its base. We create a clone of twitter’s API and then extend it, so that it has more features. This way twitter can continue being as simple as it is now, but advanced users can use our implementation in order to have the features we offer. Developers can easily update their applications to work with our extended API using the same requests in our domain (instead of twitter’s) and get the same data, enriched with the extra information that we provide. This way we actually have created an extension of twitter itself.

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Becoming A Link Magnet SES New York

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May 17  |  Link Building Videos  |   Ryan Clark

 

 

Jennifer Slegg of Jensense gives a quick and interesting talk about turning your website into a link magnet. Jennifer gives several tips on becoming a link magnet. These include: figuring out how you want to brand yourself; do you want to use your personal name, or go with your company name, or do you want to have a handle that’s reflective of a different symbol. Jennifer then goes on to describe how companies have hired individuals to handle their social media campaigns and sometimes those employees might go rogue and not post company approved content. In order to avoid this scenario, Jennifer says every company must have password protected mechanisms so an employee cant just randomly post content not approved by the company.

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Dixon Jones At SES London On Link Building

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May 17  |  Link Building Videos  |   Ryan Clark

 

While I am a little late posting this video from SES London 2009, I might as well put it up for those who haven’t seen it either. I really need to get my team and I out to one of these, especially out there in the UK. Dixon Jones says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.

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Link Building Reads For Mid May 2010

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May 15  |  TWiLB  |   Ryan Clark

I’ve been feverously reading some bloody fantastic articles on link building this month and I might as well do it, even though Wiep does it so much better. The Summer season seems to be hitting Vancouver already, so you can imagine I had to fight the urge to get all this reading done! The face of marketing online is changing at a scary pace, and link building has an interesting future ahead. Due to this, I’ve been working on a few posts in regards to link building + real time marketing + who cares about link juice, so look out for that article soon. If you folks think I missed out on a must read article, drop it in the comments and I’ll be sure to link it up. Just make sure you don’t send me shit!

First up I’d like to thank all the folks at the Search Engine Journal and Search and Social for putting on the Web Awards, and thanks to all who voted. I came in 3rd for best link building blog of 2010 and couldn’t be more happy, especially since I’ve had a slower writing year. Debra Mastaler came in 1st place, and Wiep easily snagged second and I just sneaked into 3rd. The competition that was up was hard to match and the other blogs in the awards such as Eric Ward and Garrett French should be bookmarked right friggin now!

Reads For May 2010:

A Link Ain’t Just A Link Anymore via Mediadonis (MUST READ)

Link Builder’s Guide Competitive How-To Content Analysis via Search Engine Watch

Link Building With Event Websites via Linkbuildr

What is Content Based Link Building All About via Cornwall SEO

Link Building Is All About Asking One Question via Wiep

Some Backlinks Deserve To Have Their Backs Scratched via Daily SEO Tip

7 Ways To Use Keywords To Design A Link Campaign via Vertical Measures

6 Steps Before You Start Link Prospecting via Huomah

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Google Follows Twitter Links?

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May 15  |  Link Building  |   Ryan Clark

Well it is not secret that Google doesn’t always pay attention to the nofollow code. Don’t believe me? That’s fine I don’t really care. There’s nothing wrong with a nofollow link in the first place, at least that’s what I think. You have to have them, they’re natural and they make your link profile look good, so what’s going on with Twitter here? Well I’ve done my own testing, so should you, but some folks at Webmaster World got a discussion going on about Twitter links. Seems a brand new site was indexed and ranked pretty quickly from just a Tweet…let me know what you think.

Read more: http://www.webmasterworld.com/google/4131659.htm

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Matt Cutts on Linkbait

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May 14  |  Link Building  |   Ryan Clark
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Real Estate Link Building With Student Housing

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May 14  |  Niche Link Building  |   Ryan Clark

This is just a quick little real estate link building tip agents can think about, and hopefully put into action for their website. Getting .EDU links is always held higher in the minds of SEO`s and webmasters, while this is mostly true, keep in mind why they`re sought after. Because with that being said, it is very possible to get a low quality link from a .EDU domain. Spammers have ruined a lot of pages within the university space going after open blogs, forums and guest comment forms..the usual. This tip is fresh, can`t be abused by every other niche on the market so I feel it`s worth discussing in public.

I recently helped a real estate agent client of mine get a few links from local universities by offering student housing web services. There are usually many houses open with a lower rent for students, so we created some content to help attract links from the .EDU TLD. The client had a resource center written up with a quick and cool PHP based tool to search for both students and renters. Basically we created a database both users could come and look for places, or submit your student housing resource into the mix. That combined with a huge article knowledge based on student housing resulted in a few juicy links.

So how did we actually get the links? Well, that`s where I came into play and emailed the appropriate departments about the resource. Most universities have a student housing resource section, so look around to see if something in your area exists. I recommend playing around with this Google command to get you started.

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