New York Times Online Paid Experiment: Let’s Watch

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May 14  |  News  |   Ryan Clark

So the New York Times has announced that it will be charging for content on their website, a last ditch effort to make some money perhaps. The NYT does do pretty much all of its reporting, so you can see why they might be wanting to try this effort out. I for one, think it`s going to flop like just about every other attempt like this attempted. What is different however, is that the NYTimes.com website been seeing a lot of growth in the past 5 months, and hopefully this doesn`t hurt that effort. With a lot more popular content going away from the Google Index, I wonder if they`ll still manage to keep organic traffic up.

I think this is a great opportunity from a marketing and SEO perspective because we can monitor any changes, without footing the bill of course. I`m also wondering about how much organic and social media traffic they`ll lose to those big stories. I`ve seen other paid newspapers have there paid content landing pages rank well in Google, and that pissed me off quite a bit, so  hopefully we don`t see that here.

What are your thoughts?

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Twitter Adds Embeddable Tweets

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May 5  |  Link Building  |   Ryan Clark

So the news has hit the web that Twitter is now allowing you to embed a tweet via Twitter…so what does this mean for link building? Well as of right now the Blackbird tool wasn’t working, most likely due to overuse so my testing is limited at this time. I’m hoping to get your folks commenting about this, so anyone who has tested out this feature let me know. You can see from the Mashable article that the link is nofollowed in the embed, but who knows how this will be affected on other sites, or if it will remain always nofollow. Regardless it is a link, and it will open the world up to a whole whack of link building opportunities…exciting times folks!

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BOTW Coupon Code May 2010 25BUCKS

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May 4  |  Link Building  |   Ryan Clark

If you’ve been thinking about getting listed in one of the oldest and most authoritative web directories of all time, then now is your chance on the cheap! For the entire month of May, BOTW will be having a $25 USD off sale to help ready you for some summer business. If you’ve been enjoying the pleasure of “Google Fluctuation”, you might benefit from the live love passed on. I recommend you submit only quality sites such as your business website, blog or or social media application. BOTW does require human validation is why they have kept the quality up for over 15 years and running.

Coupon Code: 25BUCKS via http://botw.org

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Strange Google Listing Result

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April 28  |  News  |   Ryan Clark

I was just Googling around for some local search stuff, non client related when I came across this strange anomaly within the SERPs. Forgive me if this isn’t something new, but I’ve never seen a Google listing pick up those characters from on page like this before, and it surely caught my eye. The link goes to a local Craigslist ad in which you can see why Google picked this up and is now showing it as is…so strange! Anyone got anything to say about this?

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Link Builders Toolkit For Your Business

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April 27  |  Link Building  |   Ryan Clark

I recently had the pleasure in reviewing Mark Thompsons new link building goldmine for businesses of all sizes. I imagine Mark’s target market are the smaller to medium sized businesses who don’t have the budget for a consultant, or in house SEO. Instead, if you have sometime and Internet know-how, you’ll be able to kick off a pretty damn impressive link building campaign all on your own.

This toolkit is designed to make link building a straight forward process with an easy to follow system that you can manage on your down time. I’d recommend setting a goal for doing only so many tasks per day, getting in done in the mornings, your lunch hour or after hours. After a couple months your site should be dominating the local search market, your niche or whatever you’re going after.

What I really like about the toolkit is the diversity. You get the usual good stuff like directories, bookmarking sites, PR sites, coupon sites and SO much more. The second best part? All of it has been filtered for quality so you know you’re not wasting your time submitting to low end websites.

  • Over 160 Blog Directories (Download the Blog Directories Tab for Free!)
  • Over 30 Classified Sites
  • Over 100 Content Sharing Sites
  • Over 80 Coupon/Deal Sites
  • Over 400 Directories
  • Over 40 eBook Sites
  • Over 25 Event Sites
  • Over 30 Forum Sites
  • Over 50 Local Sites
  • Over 40 Photo Sharing Sites
  • Over 35 Podcast Sites
  • Over 300 PR/Article Submission Sites
  • Over 35 Q&A Communities
  • Over 65 Review Sites
  • Over 60 RSS Submission Sites
  • Over 50 Social Bookmarking Sites
  • Over 50 Social Community Sites
  • Over 45 Shopping Sites
  • Over 35 Twitter Sites
  • Over 35 Video Sharing Sites
  • Over 60 Free Website Creation Sites
  • Over 15 Wiki Sites

As you can see this is a killer list that will take some time to complete.  I highly recommend taking the time to put the effort into your link building time here, and make sure to create quality content to spread around. A lot of these link building methods will require the content, so be prepared to factor that into either cost or time on your behalf. When you think about it, it’s still WAY cheaper than hiring me or another consultant.

Website: http://www.stayonsearch.com/link-builders-toolkit
Twitter: Stay On Search
Cost: Currently 30% off for only $17.49 USD

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Raven SEO Commercial in HD Baby

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April 26  |  Link Building Tools  |   Ryan Clark

 

Raven SEO has recently put out a slick new commercial in HD showcasing all the features of their marketing tool suite. The tools are really coming together and so is Raven’s online marketing efforts for itself. If you’re looking for an all-in-one SEO toolbox then I suggest you check them out for at least the backlink analyzer, social media monitoring and of course the stats!

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Lane Bryant Banned Commercial = My Favorite Viral Marketing

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April 25  |  Viral Marketing  |   Ryan Clark

Sex sells, and I’m quite fine with that. Lane Bryant seems to know its niche well, and when you’re in the lingerie business, it’s not hard to sell sexy. Combine that with a racy commercial that gets banned and a 40% discount, and you got yourself a viral marketing hit. This commercial wasn’t allowed on the air by Fox or ABC, but Youtube has it currently at 1.7 million views and counting. This is another clear cut example of how regular television just isn’t effective, and surely fears this style of marketing. This commercial will most likely see another million views and will have surely paid off itself a few times over.

This is proof in action that content is king, and if you’re in the position to create content like this for your brand don’t hesitate. You can only imagine the type of links they’re receive from this campaign. CNN, blogs, news sites, social networks and video sites galore have all got it mentioned which has resulted in a next level boost in targeted traffic. I thought this campaign was a great example of viral marketing that was still somewhat fresh and in the mix.

I have no clue why they were banned but I don’t think I would have cared all that much if I were doing their marketing. They’re actively engaging the situation via all social media channels, and I commend their efforts! You can see from a nifty little web tool called Twitterholic that within a year they’ve managed to leverage a nice targeted social media following. I hope you folks take this example in deep, because it is a perfect example of getting brand awareness and maximum link acquisition in one go.

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Conan + Twitter Office = Linkbait Wet Dream

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April 23  |  Link Building  |   Ryan Clark

picture courtesy(Mashable)

I just read about how Conan O Brian dropped in on the Twitter HQ’s in San Francisco earlier this morning, and it got me thinking. Can you imagine if you had access to this kind of viral marketing? I’m going to be watching closely what impact this has on not only Mashable, but Twitter link wise. I’m really interested to see how many links this will net them in a 24-48 hour period, what do you folks think? I would be a happy man to not have to worry about link building with this kind of networking going on, so is this making any of you think?

I imagine if you’re in the local search market, even a little interview with a local celebrity would go a long way in your linking efforts. This is the type of marketing I like to see happen for a few reasons. This isn’t costing them any money, your users do the link building for you and you’ll even enjoy some branding in the process. Last but not least, you’re also doing something your competitors most likely cannot copy. That marketing, and those links will be a wicked asset to your online ranking efforts and keep the competitor’s in your dust.

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