I recently discovered Gooruze.com which is an online social media profile that allows you to create a content rich bio for the world to see. Gooruze is do follow and allows you to add links in your bio, blog entries, articles and import your blog’s RSS feed right into the page. I really like the ease of the site and it’s a great way to network for business and friends online within the same niche. The software used to run the site feels like a mix of Linkedin and Squidoo which I really like! I’m going to be filling out my Gooruze profile today, so check it out to see what kind of options there are but beware my page isn’t quite fully loaded yet. I did notice a weird issue when filling out the bio…when you add links it formats it on a new line and I’m not sure why, so let me know if you get this issue as well.
Gooruze is here to help. A ranked advice community for online marketing professionals. The Gooruze difference is dedicated, ranked, quality information. The content is created by members who share real online marketing experiences and insights in the form of articles, answers and news. The content is tagged, rated and commented on by the community to deliver a constantly evolving online marketing knowledge base.
Gooruze is a great place to promote and create unique and quality content, so this is not a place for you to go and spam all the live long day. Please respect the website and although you can build quality links, make sure you’re contributing to the commuity at large. If you happen to produce some quality articles on there you can make the front page in many ways, just take a look at the picture in detail or visit the site. If you’re ready to join in on the fun over at Gooruze you can register here.
I’ve seen my fair share of keyword position tracking tools and here is another one to add to the list. Exactfactor is a free web 2.0 styled position tracker that has a bunch of nifty features that should please webmasters and SEO consultants alike. Exactfactor adds in some features that make it rival a few of the paid services out there and I really like the design of the site which makes it a pleasure to traverse.
Let’s start with the search engines shall we? First up you can obviously track on the big three, Google – Yahoo – MSN, but where it makes it extra cool is that you can specifically track by country code to get even more precise. This is great for me because I have a ton of clients residing in Canada and all I have to do is tick off .ca and I’m good to go. You can also setup weekly emailed reports that will keep you on point without having to visit the site so much, or easily update your clients.
If you’re wanting to keep track of drops or rises in your rankings you can set alerts with their latest feature. This alert system will also keep track of when you hit the first page, or when a competitor has passed you in the rankings. All in all this is a pretty cool free tool that is worth checking out!
I’ve been playing around with Gabbr.com lately and finally got around to posting about the site. Gabbr is a web 2.0 news, social bookmarking and networking tool that makes all these features great for finding like minded content and users. If you have good content you’ll really enjoy using this service because it encourages you to share you blog content in many ways. First up it lets you input your RSS feed which provides dofollow links, second you can submit individual blog posts or articles which are also dofollow and listed on your public profile. Gabbr has 16,000+ user pages indexed in Google so it looks like this service is picking up nicely! These features allow you to also get related news and eventually network socially to find like minded people in your niche. Another feature that takes Gabbr ahead of the rest is “attention based tracking” which monitors popular content throughout its network. I’ve quickly setup a page although the RSS feed option was giving me PHP errors at the present time, but take a look at my profile to see what I’m talking about. If you’re ready to participate head on over to the join page.
Website Promotion
Instead of having multiple blogs across multiple sites, Gabbr allows bloggers from all types of blogs to submit their blog entries for discussion in a centralized location. The blog entries are also mirrored on the original blog authors website. This cross promotion leads to an increase in the readership of all participating weblogs. The aim is to break down traditional online media barriers while creating constructive online communities. If your blogsite has its own RSS or Atom feed you can submit it to Gabbr so that others can read it thereby increasing the distribution of your site’s content.
I’ve been involved in creating a failed web based social bookmarking tool that was completely automated which never worked out fully. Most likely it was for the best because I can only imagine the evils that it would have been used for in the long run. There are a handful of useful social bookmarking tools and software out there so I thought I’d list off my favorites. Some of these sites pretty much do the same thing, it just all depends on how you like the method they use to lead you through a social bookmarking journey that will leave you asking, “Where the hell did my two hours go”.
Onlywire.com: I’ve used Only Wire for a couple of years now and it’s the easiest in regards to submitting without going to every site. I tried to create a tool modeled after this one except for one difference, it would submit to 100-150 social bookmarking sites instead of 30. Their new 2.0 release is nothing short of amazing except for the not so free pricing. You can use it for free under certain conditions, which are fair when you think of what it costs to host this tool. My favorite new feature is the API they release which you can integrate to auto submit everything from your website.
Socialmarker.com:I use this site when Socialposter is down which is more often than I’d like to admit. Social Marker offers a very easy to use interface for submitting your content up to 48 of the most popular social bookmarking sites in 5 minutes or less. Take note of their option boxes especially if you only if you want to make sure you’re submitting to do follow sites only.
Socialmarking.com:This site is also just like Social Marker and Social Poster except you can submit easily up to 130 social bookmarking sites! I only discovered this from the Google Ad they bought on Social Marker, so cheers to that. It has pretty much the same in frame browser submit that makes it pretty easy to tear through 130 sites….I don’t recommend submitting to 130 or you’re just going to look like you’re spamming, and really you are.
SocialPoster.com: This is the site I use the most mainly beause I like the way the user interface handles the bookmarking. It submits to the same amount as Social Marker and is pretty much exactly the same in everyway. The one downside to this site is that is regularly goes down due to bandwidth or cpu consumption.
This post is to go with the related article called Link Building For Your .Mobi Site Or App. The mobile revolution is under way and if you don’t keep up you’re going to miss out on a whole avenue of readers. Making your website mobile compatible adds not only value to the overall quality of your site, it allows your readers to obtain important information on the go. I don’t know for certain that having a mobile version of your website will help you rank any better on its own, but with a little work you can definitely build some links from a completely new link stream that’s emerging. I’ve incorporated a new plugin to make Linkbuildr compatible, and I’ll list below other tools that will help your platform be mobile ready for your readers.
Mowser (http://mowser.com) includes a service that allows publishers to display their existing web content to users on mobile phones and other handheld devices. This plugin detects when a user is on a mobile phone and automatically redirects them to the Mowser optimized version of the page they were trying to access.
MobilePress is a WordPress plugin that will render your WordPress blog on mobile handsets, with the ability to use customized themes. The plugin also allows specific themes for specific devices / mobile browsers, such as iPhone, Opera Mini, Windows CE Mobile and other generic handset browsers.
The plugin also allows WordPress theme developers to create custom mobile themes for WordPress blogs using the MobilePress plugin. Therefore, theme designers can create specific iPhone themes or generic themes. Think of MobilePress as an enabler for WordPress on mobile.
MobilePress also features Mobile SEO which detects Google and Yahoo mobile search bots. These mobile search bots will see the mobile version of you blog which allows your blog to optimized and indexed on Google and Yahoo mobile search.
Looking to manage your WordPress install via your phone? Then the award winning WPhone plugin is exactly what you need. It creates an option while logging in to replace the default admin interface with one designed for your phone
It’s a little more work to get this working on your Joomla site than it is for a WordPress blog, but this seems to be one of the better options. If anyone tries this one out please let me know in the comments if it works out at all anymore because I don’t keep up with Joomla.
The Accessibility Module allows hand-held devices access to a correctly formatted web site specifically made for mobile browsers from one code base. This means that the site owner does not need to create separate versions of the site. With basic device detection this module selects the correct “theme” to use and generates content accordingly. The content is also broken down into smaller chunks making download on a phone, for example, faster and the site should be easier to use.
So once you have the mobility for all your users you can start to build links for your main domain as well give your site one more feature that will help make your website stand out much more within your niche. Remember to read the post Link Building For Your .Mobi Site Or App as well keep your eye out for ways to build links because you’re mobile compatible.
I’ve been researching the business end of mobile applications for an upcoming project and decided to also throw a list together of sites to promote and link build for your .mobi site. There are a lot of cool apps out there and they’re not always easy to find. I encourage anyone to drop some resources I missed in the comments and I’ll add them to the list.
I’ve become a big fan of Vimeo lately and plan on making it a home to the Link Building Podcast as well as Youtube and IM Broadcast. There have been a lot of video hosting sites launched but Vimeo has managed to become a leader of the pack and I’d like to look a little more into that reason. Before I get into that I’d like to declare I may not be 100% accurate with my theory but I’ll present some good evidence as to why and how they’ve used link building to gain some momentum.
First up we have to take a look at their site design as well as the Vimeo player to see why they have got an edge. I’ve rarely seen such well thought out web design such as their’s, and I’ve never liked pastel so much. The video player both embedded and on site looks crisp and neat, especially when you look at Youtube’s or Metacafe…they’re just plain ugly. Vimeo has established itself as a place to host high quality video in both realms of production and quality so it makes a great place for a professional to showcase work.
So how does link building come into play? Well recently I’ve noticed they’ve made the links on embedded videos do follow and it is helping(I believe) in a big way. Because the quality and content Vimeo usually showcases it seems they’re able to gain a large amount of quality links across quality blogs and websites. A lot of other video hosting sites are not doing this and if you take a quick look at their Alexa and the number of backlinks they have apposed to a few of their competitors;
Now I’m aware that the traffic growth is mainly due to the amazing content that has been going viral, but as we’ll see next they’ve been gaining massive amounts of links quickly, and since I last checked a week ago, they’re up over 50,000 backlinks! The data listed next was used with Yahoo’s Site Explorer so keep that in mind. I only used these few video sites to compare because I’ve felt they were all started up within the same time frame and seem to be competing for the more “technically gifted” market share;
Well I don’t like to see myself on camera much but you folks now get the idea of what I’m talking about. See how the links are done out below the video, turn on your SEO browser plugin to make sure they’re do follow and start to think. This setup could work very nicely to your advantage, especially if you were trying to rank a video for a keyword you would otherwise have no chance in tackling right away. If 200 people embed your video you’ll be able to build your clients through the video marketing which can be very successful, depending on what you’re doing. Now think within your niche, you could provide something to embed which builds links for you which lets you kind of sit back and enjoy.
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Negative SEO Attack?
Check out the anatomy of a "negative SEO" attack on our own site in our latest post. There's too much worry about these attacks happening, but I wouldn't worry too much about it. Come read what I think and just what to do if anything like this happens to your brand.