SES New York Worthy Workshops

I don’t know how many of you are planning on attending SES New York, or any SES for that matter , but it should be on your radar regardless that they’re sponsoring my site. I don’t want to go into a sales pitch, but I do want to quickly cover the workshops of interest that related to link building. For those of you not familiar with SES I highly recommend click on the banners(affiliated with me) here and getting a feel for what they have to offer. Whether you’re a seasoned vet, or just starting out these events can be a great way to network and learn a thing or two. You’ll find that most of the information spoken about at these conferences is already widely covered on the web, but you’ll still find a few gems worthy of the admission.

Like most of their venues, there are both basic and advanced workshops and the New York series has a session at both levels. Regardless of the topics you’ll find a handful of skilled link builders from companies and other industries that you might not run into on the web. If you’re working for a company you most likely have the benefit of attending any workshop you like so lets take a look at both the workshops regarding link building this year in New York.

Basic Workshop:

Linking Strategies that Increase Rankings

After on-site improvements, gaining links from other websites is a critical marketing activity. Links are a primary factor in the search engine rankings, and making your site “linkeable” will build your rankings and relevance within your market. The session will cover types of links, linking campaigns and effective content-link strategies.

If you have barely any link building knowledge this should give you a great start into planning out and attacking a campaign. You will also come out of it with a good understanding of what to do and most importantly, what not to do. So many people get into some scary link building practices an although they may work, you might be putting your company at risk in the long run.

Advanced Workshop:

Social Media + SEO = even bigger results

Social Media has taken the internet to new levels of consumer-brand interaction. Advanced SEO topics will cover the uses of social media in your marketing efforts. Social Media is a vital part of building links, building rankings, and overall visibility for your website. Marketers must be aware of the potential for both positive and negative effects of social media. Developing a social media plan for your organization will build a prepared campaign and one that can also deal with negative PR.

This workshop is much more to my liking! I’m big on makin a social media splash while building links because the two are very much intertwined. Bringing in more business is all about networking and connecting with potential customers. Having a strong social media presence on top of building links is and has made my job easier, and it will do the same for you.