Starbucks Does Local Marketing Just Fine

I get flack for enjoying Starbucks because it’s not considered “cool”, but for a large corporation, they sure do a great job of keeping customers happy. I’ll also gladly admit I like some of the roasts they offer, and sorry to the other coffee shops out there. I just sometimes don’t have pants skinny/tight enough, nor a Macbook to enter your store with to fit in. While getting my fix this morning at the Mayfair Starbucks, I was rewarded with a gift card and some discounts for other purchases. While they certainly do some wrong, I thought I’d just show-off something they’re doing right when it come to local marketing. However, I’m glad I’m off the latte train because $5 for a drink that costs $.25 or less to make is such a scam.